SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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that anyone can do it but in fact withdrawal drugs in really hard challenge that needs hard effort and will power because drugs change the behavior that lead to force the body to abuse using drug. Drug abuse information clearly states drug abuse is an extreme desire to obtain‚ and use‚ increasing amounts of one or more substances. The first question to answer is the effects of drugs on brain. Drug can effects the communication system and executive functioning in our brain‚ how they send‚ receive
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The marketing skills that these companies possess are the reasons both Coca Cola and Pepsico are so successful. The marketing tactics the companies use and how they compare to each other. The use of new technologies‚ advertising and political environments that will include when determining what affects the marketing strategies the companies choose to take. INTRODUCTION The purpose of this report is to evaluate the marketing strategy of the
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The Effects of Consumerism Posted by Amitabh Shukla on July 2‚ 2009 in World Economy Consumerism is becoming the hallmark of most world economies. In the West‚ it is a common phenomenon‚ but now even developing countries in the world are resorting to it. Consumerism refers to the consumption of goods at a higher rate. The economy is judged by the production and selling of goods. The gross national product is the sum total of goods and services produced for a specific period at a specific time
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How do shapes affect structure? From the Roman arches to the triangular Great pyramids to religious domes and the variety of quadrilaterals found on steel-frame buildings of the 20th century‚ architecture is largely predicated on shapes. The mathematical attributes of shapes are necessary to the design of any standing structure. Arch The Romans first used arches around 273 B.C. Arches served as entrances for large‚ outdoor public spaces. Today‚ arches are found on porches‚ doorways and
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Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website‚ including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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However‚ organs such as the brain‚ liver and kidney do not just rely on carbohydrates to receive their energy. A process known as gluconeogenesis takes place in these organs when the body goes into a fasting period‚ intensive exercise or when there is a low-carbohydrate intake. The process of gluconeogenesis
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