indelible images and daily references‚ business‚ politics and sports‚ travel destinations and colloquialisms‚ violence and sexuality‚ hero-worshipping and icon-making‚ Indian cinema had and continues to provide templates and set trends. The Mumbai-based Hindi film industry‚ nicknamed Bollywood‚ sets the pace for style‚ fads‚ and fashion for the young and restless Indian audience between 13 and 30. G. Venket Ram‚ fashion and film professional‚ says: "The marriage between films and fashion
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So many people take social conformity for granted that not many bother to find out why it is such a powerful phenomenon and why so many people submit to this force without any resistance. In ants and termite colonies the entire unit composed of thousands of individual ants or termites act as one unit and there is hardly any individual variation. The queen ant or termite spreads a chemical oozing out of her body through the entire assembly of ants and termites and that shared chemical bond somehow
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Recruitment and Selection Case Study : 28th July 2010 Tel-Comm-Tek Case Study (ref: Daniels et al‚ 2009. International Business: Environments & Operations‚ Pearson‚ chapter 20 Human Resource Management.) Tel-Comm-Tek (TCT) manufactures a variety of small office equipment such as copying machines‚ dictation units‚ laser printers‚ and paper shredders. The company is headquartered in the U.S.‚ but has an Indian subsidiary. Mark Hopkins‚ the managing director of TCT’s Indian subsidiary‚ has just
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Semester ……………………………………… 2. Name of Candidate ……………………………………………………………………………………………………………………… (in capital letters) in English ………………………………………………………………………………………………………… In Hindi ………………………………………………………………………………………………………………………………………… 3. Father’s / Mother’s Name (in capital letters) in English ……………………………………………………………………… In Hindi …………………………………………………………………………………………………………………………………….. 4. Registration (Enrolment) No. ………………………………… 5. Sex …………… Male/Female……………………….……… (of this University) (Attested
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What is meant by social and Psychological distance? Social and Psychological distances are basically derived from Acculturation Theory of SLA provided by Schumann.The theory is‚ “second language acquisition is just one aspect of acculturation and the degree to which a learner acculturates to the target language group will control the degree to which he acquires the second language.” Social Distance : It is the result of number of factors which affect the learner as a member of a social group
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TV viewing: Reasons for Shifting Loyalty TV Viewing: Reasons for Shifting Loyalty L.V.Krishnan Sharan Sharma Akash Chawla This paper looks at what propels a home to finally shift or even to sample a new disruptive programme. The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Understanding a complex behavior like viewing requires much more than pure quantitative or qualitative techniques. At TAM India‚ we have been conducting a variety of experiments
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ESPN STAR STAR VIJAY NATIONAL GEAOGRAPHIC About STAR PLUS : Launched in 1992‚21 February as Star TV. STAR Plus is a Hindi language general entertainment television channel based in India. 1992‚ Star Plus was an English language television channel showing international content from the U.S‚ U.K and Australia. Ended its relationship with Zee TV‚ Star Plus was transformed into a Hindi language channel. Headquarters in Mumbai‚ Maharashtra‚ India Broadcast area Australia‚ Europe‚ Hong Kong‚ India‚
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CELTA ASSIGNMENT 1 – FOCUS ON THE LEARNER Part One Background The first part of the assignment focuses on the general overview of Entry 1 group who are majority females of South-Asian origin; also a Chinese‚ African & Arab learners are also enrolled in class. Learners of this group are housewives with little or no previous education background. They would have learnt Urdu or Gujarati in their country. The ages range between 24 and 45. The majority of learner’s first language speaks
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to be unusual at all. People here refer to 1‚170‚938‚000 Indians‚ with few exceptions of children and the ones totally oblivious of English language. None the less‚ the numbers speak for itself and there have been claims that HINGLISH‚ a mixture of Hindi and English‚ may soon become the most common form of the “Queen’s language”. According to a British expert Professor David Crystal‚ 350 million Indians speak “hinglish” and it is soon to exceed the number of native English Speakers in Britain and the
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Language Comprehension skills (Class X level). Note 1 : Questions relating to English Language Comprehension skills of Class X level (last item in the Syllabus of Paper‐II) will be tested through passages from English language only without providing Hindi translation thereof in the question paper. Note 2 : The questions will be of multiple choice‚ objective type. Note 3: It is mandatory for the candidate to appear in both the Papers of Civil Services (Prelim) Examination for the purpose of evaluation
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