Product Portfolio What more can Amul do? Benefits Limitations Conclusion Bibliography 7 What Is BCG Matrix? BOSTON CONSULTING GROUP (BCG) MATRIX is developed by “BRUCE HENDERSON “of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s. According to this technique‚ businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. 8 9 THE BCG GROWTH-SHARE MATRIX It is a portfolio planning model which
Premium Milk Strategic management
MKTG716 Assignment No. 1 Market Analysis Done by: Judione Marshall Student No.: 300782420 Done For: Professor Brian Press Due: October 2‚ 2014 Market Analysis for Hershey Chocolate Bar 1 Macro Environmental Analysis 1.1 Demographic While the number of immigrants entering Canada each year is small with 0.7% accounting for the total population of Canada in 2011; recent data suggests that the foreign born population is higher in Canada (20.6%)‚ compared to the United States (13.1%). It is
Premium Canada United States Population
started by Harland Sanders 1952 The first franchise was opened in South Salt Lake‚ Utah 1997 Yum! Brand the parent to KFC was started in October 7‚ 1997 2007 KFC’s revenue was $520.3million VISION‚ MISSION AND VALUES VISION AND MISSION § “To sell food in a fast‚ friendly environment that appeals to pride conscious‚ health minded consumers”! § “As a restaurant company‚ is to put a YUM on people ’s faces around the world‚ satisfying customers every time they eat our food and doing it better than
Premium KFC Fast food
SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS | Submitted By: PRASHANT MAKKER MBA-IB (2009-2011) Roll No. : A1802009009 INDUSTRY GUIDE FACULTY GUIDE Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning Toyota Kirloskar Motors AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH
Premium Toyota
Five Forces PEST Analysis RATIO Analysis SWOT Analysis Strategic Recommendations References Indian Textile Industry - Introduction The Indian textile industry is one of the largest in the world. Currently contributes to 27% of India`s total foreign exchange and to around 4% to the GDP of the country. The industry employs more than 35 million people directly The textile is the largest single industry in India‚ accounting for 20% of the industrial production. Broader Classification
Premium International trade Textile Cotton
Strategic Decisions: Vision into Action and Beyond 16 September 2009 Welcome • Refer you to our forward looking statements • Operating under the UK Takeover Code • Unable to repeat or update near-term targets or growth expectations • All our conversations with the market will need to be monitored by an approved financial adviser Todd Stitzer Chief Executive Officer Vision into Action and Beyond • Compelling strategy to drive growth • Bottom up plan of priorities and actions •
Premium Chocolate Cadbury plc Economic growth
the Strategic Business Units‚ Marketing‚ Sales and Nespresso Nandu Nandkishore Executive Vice President Responsible for Asia‚ Oceania and Africa Wan Ling Martello Executive Vice President Chief Financial Officer PRODUCTS Nestlé has some 8‚000 brands‚ with a wide range of products across a number of markets‚ including coffee‚ bottled water‚ milkshakes and other beverages‚ breakfast cereals‚infant foods‚ performance and healthcare nutritio n ‚ seasonings‚ soups and sauces‚ frozen and
Premium Corporate governance Management occupations Chief executive officer
equipments and brand image Calculations for WTP Framework to responding to low cost rivals Solution to fight with low cost rivals • Husky is more focused on design and assembly husky should create more differentiated offering to its customer in order to fight with low cost rival • Husky has its own advanced manufacturing center which helps to company for continue innovation strategy. • Husky has to offer unique product mix with improved service offerings. • Make strong brand image • • • •
Premium Manufacturing Innovation
Major issues on FDI in Multi-brand retail 1) Cabinet decision – Distinct Indian Model with Safeguards for domestic stakeholders : FDI up to 51% only through government approval mode. Minimum investment of US $ 100 million of which at least 50% to be invested in backend infrastructure‚ which would include capital expenditure on the entire spectrum of related activities including cold chain infrastructure‚ food processing‚ refrigerated transportation‚ logistics. Retail sales outlets may be set up only
Premium Retailing Shopping mall Department store
relationships with Sega and Nintendo purchasing agents Innovation ● Need to develop a blockbuster game ● Constantly changing technology ● Need a pulse on consumers changing demands and trends ● Due to highly competitive industry and major players - create a brand ● Increase market share Talent ● ● ● ● Need to attract and retain top developers Salary and incentives need to be competitive Focus is on developing 1-2 blockbusters Encourage innovation and creativity in the workplace ● Developing interpersonal
Premium Marketing