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Topics: International trade, Textile industry, Textile Pages: 23 (1373 words) Published: April 16, 2015
TEXTILE INDUSTRY ANALYSIS
Prepared By:
Kalyani Joshi
Satish Jewani
Dwayne Menezes
Yash Trivedi

AGENDA
 Industry Introduction & Overview
 Company Overview
 Porter’s Five Forces
 PEST Analysis
 RATIO Analysis
 SWOT Analysis
 Strategic Recommendations
 References

Indian Textile Industry - Introduction


The Indian textile industry is one of the
largest in the world.



Currently contributes to 27% of India`s total
foreign exchange and to around 4% to the
GDP of the country.



The industry employs more than 35 million
people directly



The textile is the largest single industry in
India, accounting for 20% of the industrial
production.



Broader Classification of textile industry :-

GLOBAL TRADE IN TEXTILE & CLOTHING SECTOR

OBSERVATION : Total global textiles exports was to the tune of US$ 772 billion in 2013, with India’s textiles
exports at US$ 40 billion (5.2% market share)
 The country's textile industry, is currently
estimated at US$ 108 billion
 The current industry size comprises domestic
market of US$ 68 billion and exports of US$
40 billion

VALUE CHAIN AND MAJOR SUPPLIERS

Finished
Fabric

Yarn
• Raw
material

Fiber

• Spinning
&
Twisting

• Weaving
&
Knitting

Grey Fabric

• Designin
g(Make
up)

• Bleaching
Dyeing,
Printing

Final
Consumer.
• Retailing

Garment

Values in Billion US$

OBSERVATION : The world export trade in Textiles
reported a marginal growth of 4.45%
rising from US$ 323.34 Bn to US$
337.73 Bn.

Country
China
EU(28)
India
United States
Germany
Italy
South Korea
Turkey
Taiwan
Hong Kong
Pakistan
WORLD

2012
97.83
30.26
19.94
21.77
15.44
13.65
13.66
11.65
11.05
10.66
8.19
323.34

2013
108.97
31.87
22.14
21.78
15.97
13.97
13.81
12.77
10.93
10.87
8.24
337.73

% CHANGE
11.39%
5.31%
11.06%
0.04%
3.43%
2.38%
1.11%
9.57%
-1.06%
2.03%
0.58%
4.45%

Key Players in the Textile Industry
COMPANY

BUSINESS AREAS

Welspun India Ltd

Home Textile, Bathrobes, Terry Towels

Vardhman Group.

Yarn, Fabrics, Sewing Threads, Acrylinc Fiber.

Raymond Ltd.

Suiting ,Tailored Clothing, Denim, Shirting, Woolen
Outwears

Alok Industries Ltd.

Home Textiles, Woven and Knitted apparels Fabric,
Garments and Polyester yarn

Arvind Mills.

Spinning, Weaving , Processing and garment
production (denims, shirting, khakis, knitwear)

Bombay Dyeing & Manufacturing Company
Ltd.

Bed linen, Towels, Furnishings, Fabric for suits,
shirts ,dresses & Saris in cotton and polyester
blend.

Garden Silk Mills Ltd.

Dyed and Printed Fabric.

Mafatlal Industries Ltd.

Shirting, Poplins, Bottom wear Fabrics, volies.

Aditya Birla Nuvo, a diversified conglomerate of
Aditya Birla Group, comprising Three divisions—
Madura Garments, Jayashree Textiles & Indian
Rayon.

Madura Garments- Lifestyle market (Louis Philippe,
Van Heusen, Allen Solly, The collective)
Jayashree Textiles- Domestic linen and worsted
yarn
Indian Rayon- Viscose filament yarn.

ITC Lifestyle

Lifestyle Market

Reliance Industries Ltd

Fabric and formal wears.

TEXTILE INDUSTRY
Contribution of T&C industry to
India’s GDP

4%

Contribution of T&C industry to India’s
Industrial Production

14%

Contribution of T&C industry to
export earnings

12%

Strategic Recommendations


Women segment is relatively new, which is 35% of the total domestic market, this part of market should be focused upon.



Focus on accessories.



To expand to international markets-starting with areas with a sizable indian population.



To eliminate the philosophy that only the quality of the product will create demand and start brand building exercises for all the Raymond App ltd brands.



To increase the consistency of advertising and also increase the number of brands for which ads are run.

MARKET SIZE
• The Vision Statement...
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