4. Data presentation and analysis 14 5.7.5. Conclusion and recommendation 14 5.7.6. List of references 14 5.7.7. Bibliography 14 5.7.8. Appendices 14 6. Literature Review 15 6.1. Understanding the Effectiveness of social media marketing 15 7. Study Design 20 7.1. Methodology 20 7.2. Sampling 21 7.3. Data Collection 21 7.4. Data Analysis 22 7.4.1. Open Coding 22 7.4.2. Axil Coding 23 7.4.3. Selective Coding 23 8. Data Presentation and Analysis 24 8.1
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References Table List Graph 1: The Product Lifecycle of Banrock Station in 2007 Graph 2: The Object‚ Strategy and Tactic of Bordeaux wine External environment Increase sale cost leadership marketing mix Go to the UK (same products Increase market share & promotion) Executive summary The analysis provides information on the two international wine brands (Banrock Station and Bordeaux)
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MBA 2011-13 [CHANGING FACE OF INDUSTRIAL MARKETING IN INDIA POST LIBERALIZATIONCEMENT INDUSTRY] Submitted By: Abhendu Chandra Saha Adnan Ahmad Sasmita Guru Amarjeet Kumar Niharika Gupta Group 1 11202162 11202170 11202158 11202181 11202194 Section C Abstract This paper speaks about the changing face of industrial marketing in Indian cement Industry-Post liberalization. The cement industry in India has witnessed phenomenal changes over the years. Some of the drivers of change are: 1
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Contemporary Hospitality Industry Level 5 Assessor: Pratika Teyssedou Student name: Anastassia Iljina Student ID: 20691 Table of contest Table of contest………………………………..........................................................1 Introduction………………………………...............................................................2 LO1 The current structure of the hospitality industry…………………………..2-6 1.1 The current scale‚ scope and diversity
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1. 5 Core concepts of marketing Needs‚ wants and demands Needs: Needs emerge from a state of felt deprivation. It can be physical‚ social (feelings)‚ or individual (knowledge). All human beings have needs & share these needs. Needs are generic. Wants: individual choices of product that is used to satisfy the needs. Shaped by culture and personality. Ex: 1 thirsty person wants to drink mineral water‚ while the other thirsty person wants to drink coca cola. Demand: Enough money to buy it. Backed
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2014 INDUSTRY PROFILE – THE COSMETICS INDUSTRY The Cosmetics Industry‚ also known as the “Beauty Industry” has gone through dramatic changes in the last 20 years. In the last two decades‚ the global Cosmetics Industry has shown growth of 4.5% a year on average. This stable and continuous growth shows resilience even in negative economic conditions. The Cosmetics Industry was affected by the 2009 recession but recovered in 2010 as the global economy improved. The Cosmetics Industry is divided
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demand for Carbonated Soft Drinks Demand for carbonated soft drinks (CSD) has been negatively affected from the concerns of the growing health‚ nutrition and obesity concerns of today’s population. CSD have dropped from 60% to 35% of the total US beverage volume. CSD companies have also been under a lot of heat because of public policy challenges regarding the sales of soft drinks in grade schools. Recent trends have led to a change from CSD to diet beverages‚ sports drinks‚ and flavored water. Increasing
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Essay on Energy Drinks should be Banned A few months ago‚ the analytical and research agency Packaged Facts (PF) noted a sharp increase in the demand for energy drinks. According to the PF experts‚ the revenue from the sales of this category of products will exceed $21.5 billion by 2017. For comparison‚ the legendary Coca-Cola Corporation‚ providing water dispensers all over the world‚ earns about $47 billion annually. However‚ this week‚ the popular energy drinks industry attracted attention
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Introduction Energy drinks are promoted as enhancing behavioural outcomes by reversing fatigue effects and consequently increasing alertness and endurance (Heckman‚ Sherry‚ & de Mejia‚ 2010). Ingredients may include caffeine‚ taurine‚ glucuronolactone‚ sugars‚ and other B vitamins and herbal extracts. Despite the range of constituents‚ researchers generally claim caffeine as the core ingredient responsible for the stimulatory effects of energy drinks (Reissig‚ Strain‚ & Griffiths‚ 2009)
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tactics. Also‚ there was a need to shift the customer back to the hub of the decision to develop holistic customer experience and protect increasing indirect and direct competitors from grabbing the market share. In this paper‚ there is a proposed marketing plan based on the requirement of Starbucks to step back to its underlying goals of fostering relationships and offering high quality coffee to its customers. The key message was therefore back to the roots. Table of
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