Changing Face of Industrial Marketing in India Post Liberalizationcement Industry

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MBA 2011-13 [CHANGING FACE OF INDUSTRIAL MARKETING IN INDIA POST LIBERALIZATIONCEMENT INDUSTRY]

Submitted By: Abhendu Chandra Saha Adnan Ahmad Sasmita Guru Amarjeet Kumar Niharika Gupta

Group 1 11202162 11202170 11202158 11202181 11202194

Section C

Abstract
This paper speaks about the changing face of industrial marketing in Indian cement Industry-Post liberalization.
The cement industry in India has witnessed phenomenal changes over the years. Some of the drivers of change are: 1. Government 2. Real Estate

3. Infrastructure

Moreover this paper discusses about B2B trends like consolidation, process automation, technology, cement economics, Branding and research and development. Conclusively, to serve as a truly global company, the operations of a company can’t just be restricted to
India. Indian companies should look at entering foreign countries in other continents to have a far larger customer base, thus enhancing production and creating demand leading to stronger businesses and to produce high quality cement and in the cheapest and most efficient manner possible, new technologies have to be adapted. New technologies have to be introduced and implemented across various plants and factories for enhanced control and efficient production of the product. Process Automation has to be employed to create high quality products.

1.0 Introduction
The Indian Cement industry is the second largest cement producer in the world, with an installed capacity of 144 million tonnes. The industry has undergone rapid technological up gradation and vibrant growth during the last two decades. The cement industry in India has witnessed phenomenal changes over the years. Some of the drivers of change are: 4. Government 5. Real Estate

6. Infrastructure GOVERNMENT: From the era of direct government control over cement production and distribution to today’s globalization of Indian cement industry, Government of India has always been one of its major drivers of



References: [1] Shubhav Gupta, “Corporate Strategy: Indian Cement Industry”, April, 2010. [Online].Available:http://www.scribd.com/doc/32159493/Overview-of-Indian-CementIndustry2010.[Accessed: August 10,2010] [2] Aiyagari R. Mohan, “Cement making in India”, 2009. Industry and General Applications, IEEE Transactions, pp: 121-145 [3] L.G. Burange and Shruti Yameni, “Performance on Indian cement industry: The competitive landscape, 2008. Department of Economics,Mumbai University [4] Government of India, “Housing and urban planning department: 11th Five year plan”, 2007.[Online]. Available: http://awas.up.nic.in/11th%20Five%20Year%20Plan.pdf. [Accessed: August 3, 2010] [5] “Cement”, July 2010. [Online]. Available: http://www.ibef.org/industry/cement.aspx. [Accessed: August 3, 2010] [6] “Cement Industry”, December 2009. [Online]. Available: http://www.tradechakra.com/indianeconomy/industries/cementindustry.html.[Accessed: August 5,2010] [7] BMR Advisors, “Global Cement Industry”, 2008.Available:http://www.bmradvisors.com/budget2010/infrastructure-realestate.html [8] “Cement industry in India”, October 2009. [Online]. Available:http://business.mapsofindia.com/cement/. [Accessed: August 3, 2010]

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