Topic : Groupon (Part B) Govinderjit Singh (14134) Malik Muhammad Humza (15205) Mohamad Firdaus bin Mohamad Adib (16979) Mohd. Syafick Effandi bin Taufick Effandi (16941) Management Strategy Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission‚ vision and objectives‚ also to achieve better performance and a competitive advantage for their organisation. In Groupon case‚ we have found that the organisation is suffering lost
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon‚ Incorporated (Groupon) is
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Overview of Groupon: Groupon is a marketing services company that promoted local business by selling deeply discounted vouchers for their products and services. It was launched in 2008 in Chicago‚ Groupon is already present in 47 countries‚ 5 continents and more than 750 cities all over the world with more than 10‚000 employees‚ 200 million subscribers‚ and an enviable position as the daily deals leader of the world. The company works as an intermediary between consumers and local merchants by
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Groupon Groupon‚ a new internet coupon sensation‚ was formed in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The ecoupon was designed to help business owners appeal to new prospective consumers by advertising group discounts on products and services. There are a range of businesses that are advertised on the website. One can find discounts on spa
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Case Study 2 Deals Galore at Groupon 1. What features of contemporary e-commerce does Groupon Now! Utilize? Groupon Now utilizes Mobile e-commerce‚ by providing a mobile app and customers can purchase goods‚ promotions on the go. Social e-commerce‚ customers can share their purchases or refer promotions to their friends using social networking sites‚ such as Facebook & Twitter. Local e-commerce‚ Groupon offers subscribers deals from local businesses. 2. What value does this service provide
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Although Groupon and Living Social are sites where consumers can shop for a bargain for products‚ services‚ and bundled traveling deals‚ there are only some businesses that find true success with the social commerce strategy. In regards to Groupon‚ The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company‚ businesses had experienced high
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Groupon: A comprehensive Strategy TM583 – Course Project By Jesse Marcano Cory Shenault Clifton Leonard Table of Contents Introduction 2 Section 1 - Strategy 3 Section 2 – Core Competencies 6 Section 3 – Industry Dynamics 10 Section 4 – Technology Sourcing and Internal Innovation 13 Section 5 – Product Development Strategy 16 Section 6 – Strategy to Protect Innovations 17 Conclusion 20 Bibliography 20 Introduction Groupon did not invent the daily deal website; however
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Groupon has overcome much resilience since its inception in 2008. After growing from 400 subscribers to over 200 million (in 2011)‚ Groupon has proved its strategy works. To the consumers‚ Groupon is a simple process in which they pick a deal they are interested in‚ enter their credit card information‚ and then wait to see if the deal tips with other purchasers. This waiting period‚ part of the fourth stage in the purchase decision process‚ is one of the most important parts for Groupon’s company
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Case Analysis Groupon Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants
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