is not inherent proof in the market that consumers are interested in actually being loyal to a brand advertised on Groupon. Additionally‚ it is unclear whether this is a financially attractive option for the vendors (ie. bounceback offers) Strategic Fit Low: completely opposite from their current strategy of having a wide offering‚ catering to multiple market segments High: Groupon already has the infrastructure (sales people‚ website backend (customer tools)‚ and customer / vendor lists Medium:
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1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available‚ the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems definition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting
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Groupon is a deal-of-the-day recommendation service for consumers. Every 24 hours‚ Groupon broadcasts an electronic coupon for a restaurant or store in our city‚ recommending that local service while also offering a 40% to 60% discount if purchase that service. Groupon is a middleman service that promotes our city’s restaurants and stores. Groupon encourages people to try a different restaurant or store each day‚ and earns a commission whenever they successfully refer a customer. Groupon itself
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Date: 4/13/2015 Group 2 GROUPON Group Members Elna Rony Evangeline Hombal Jessica Rae Velasquez Shilpa Karanam Sumadhuri Kasapuram Groupon made huge waves in the business world when they first started with their concept. Groupon launched in 2008 with just a few dozen employees to over 350 employees with in a year and a half. Groupon was reported to be worth $1 billion dollars in just 16 months in to the business. When they were just two years old‚ Groupon surprised the business world by turning
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Introduction Groupon is a company that mainly conducts business operations online on a website. The company features discounted vouchers on its website that subscribers can purchase and use at local and international companies. The company started operating in 2008 in Chicago and gradually expanded its services to other parts of the world. This paper explores various issues presented in a case study about Groupon to determine whether its business model is sustainable or not Analysis Based on the
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Although Groupon and Living Social are sites where consumers can shop for a bargain for products‚ services‚ and bundled traveling deals‚ there are only some businesses that find true success with the social commerce strategy. In regards to Groupon‚ The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company‚ businesses had experienced high
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PEST & PESTEL Analysis D EFIN ITIO N “P ES T A N A LY S IS – A N A N A LY S IS O F TH E P O LITIC A L‚ EC O N O M IC ‚ S O C IA L A N D TEC H N O LO G IC A L FA C TO R S IN TH E EX TER N A L EN V IR O N M EN T O F A N O R G A N IZ ATIO N ‚ W H IC H C A N A FFEC T ITS A C TIV ITIES A N D P ER FO R M A N C E.” [1] “P ES TEL M O D EL IN V O LV ES TH E C O LLEC TIO N A N D P O R TR AYA L O F IN FO R M ATIO N A B O U T EX TER N A L FA C TO R S W H IC H H A V E‚ O R M AY H A V E‚ A N IM PA C T O N B U
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Overview of Groupon: Groupon is a marketing services company that promoted local business by selling deeply discounted vouchers for their products and services. It was launched in 2008 in Chicago‚ Groupon is already present in 47 countries‚ 5 continents and more than 750 cities all over the world with more than 10‚000 employees‚ 200 million subscribers‚ and an enviable position as the daily deals leader of the world. The company works as an intermediary between consumers and local merchants by
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Groupon is a deal-of-day website that features discounted gift certificates to its customers redeemable at local or national retailers. For retailers who are associated with Groupon‚ It offers several advantages through free advertising and marketing. For one thing‚ it’s always beneficial for companies to feature their business free on the Groupon web site. With traditional advertising and e-mail marketing‚ retailers pay lots of money up front with no guarantee that the message will reach the consumers
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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