Groupon Business Analysis

Although Groupon and Living Social are sites where consumers can shop for a bargain for products, services, and bundled traveling deals, there are only some businesses that find true success with the social commerce strategy. In regards to Groupon, The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company, businesses had experienced high volume struggled with consumer loyalty and providing the best customer service (Pentina & Taylor, 2013, p. 67). As a result, the company recorded that only 42 percent of consumers return for a second shopping experience (2013, p. 67). When something