Groupon Corporate Communication
Topic : Groupon (Part B)
Govinderjit Singh (14134)
Malik Muhammad Humza (15205)
Mohamad Firdaus bin Mohamad Adib (16979)
Mohd. Syafick Effandi bin Taufick Effandi (16941)
Management Strategy
Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission, vision and objectives, also to achieve better performance and a competitive advantage for their organisation.
In Groupon case, we have found that the organisation is suffering lost notably in its stock even though during its first few years their revenue was increasing. This may because the lack of management in handling crisis and identifying the steps needed to gain profit. Strategically Groupon need to focus on its consumer and management.
Consumer
Groupon oversell their vouchers.
A recurring theme among disgruntled Groupon customers is that the (often small) businesses can’t keep up with high order demands. Since Groupon takes its cut upfront, it becomes the customer’s problem when the vendor can’t deliver in a timely manner -- or at all. This is one of the major problems why consumer is turning against Groupon.
What Groupon should do is to minimise the amount of voucher sold per business, as not all can fulfil what is stated in the internet. Groupon should firstly identify and communicate with that said business and find the best strategy or method to handle the customer. A small muffin shop with four employees can’t handle 500 orders a day. That is absurd, it’s like Groupon is milking out every each of money from its “employee”.
False Advertising
The use of false or misleading statements in an advertisement. Groupon as a global company should not be doing this but claiming one of their products the best which in fact is not known at all.
Incomplete comparison. A product in Groupon claims by eating this product, the person can lost 15 kilos in 2 week.
Groupon should first test and verify commonly known as
Govinderjit Singh (14134)
Malik Muhammad Humza (15205)
Mohamad Firdaus bin Mohamad Adib (16979)
Mohd. Syafick Effandi bin Taufick Effandi (16941)
Management Strategy
Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission, vision and objectives, also to achieve better performance and a competitive advantage for their organisation.
In Groupon case, we have found that the organisation is suffering lost notably in its stock even though during its first few years their revenue was increasing. This may because the lack of management in handling crisis and identifying the steps needed to gain profit. Strategically Groupon need to focus on its consumer and management.
Consumer
Groupon oversell their vouchers.
A recurring theme among disgruntled Groupon customers is that the (often small) businesses can’t keep up with high order demands. Since Groupon takes its cut upfront, it becomes the customer’s problem when the vendor can’t deliver in a timely manner -- or at all. This is one of the major problems why consumer is turning against Groupon.
What Groupon should do is to minimise the amount of voucher sold per business, as not all can fulfil what is stated in the internet. Groupon should firstly identify and communicate with that said business and find the best strategy or method to handle the customer. A small muffin shop with four employees can’t handle 500 orders a day. That is absurd, it’s like Groupon is milking out every each of money from its “employee”.
False Advertising
The use of false or misleading statements in an advertisement. Groupon as a global company should not be doing this but claiming one of their products the best which in fact is not known at all.
Incomplete comparison. A product in Groupon claims by eating this product, the person can lost 15 kilos in 2 week.
Groupon should first test and verify commonly known as