The Hong Kong apparel manufacturer and retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition‚ branding strategies‚ marketing mix‚ segmenting‚ targeting and positioning issues relating to Giordano. 2. Introduction Company Background Giordano‚ International Limited is a Hong Kong retailer of men’s‚ women’s
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Giordano International Limited‚ one of the familiar apparel retailers in the Asia Pacific Region which was founded in Hong Kong in 1980 by the founder Jimmy Lai. The origin of the name Giordano was borrowed the name of a New York pizza restaurant. Giordano started from the humble beginnings in the apparel industry as a manufacturer of casual clothing. They manufacturer‚ supply‚ trading‚ export and slowly grow to today’s achievement. In 1981‚Giordano first retails shop was opened in Kowloon‚ Hong
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Giordano: International Expansion Case Analysis Date submitted: Aug.9‚ 2010 Submitted by; dirtyicecream_90@yahoo.com 1.) How would you describe and evaluate Giordano’s product‚ business and corporate strategies? Corporate strategy: * Flat organizational structure * Concentrated on retailing Business strategy * Cost leadership * Niche * differentiation Product strategy: * Value for money product. * Excellent services. * Focused on core items.
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control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm. His eventual dismissal was largely due to his inability to manage intra-firm tensions. The arrival of Noli Tingzon marks a
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Giordano is a retailer of casual apparel with a significant market share in South East Asia comparing with its competitors. The company has successfully promoted its high quality customer service with the guarantee returnable terms as part of its competitive strategies at the same time with competitive market price for quality products. The company had manufacturing plants in the Mainland China and also sourcing from external suppliers for keeping its low cost and quality control and expands its
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The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles‚ that could be serviced and supported by the company’s operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following
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in the home country‚ the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company‚ it was at a critical point‚ where it began to revisit its strategies to expand its international operations and explore new markets. Advantages in the Filipino market Jollibee’s early strategy in the Philippines market was to concentrate on the taste of the burgers. The taste and the size of the Jollibee’s burgers were made for the Philippine
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integration and quick-response are also keys to Zara’s business model. Zara started to expand internationally in late 1980’s. The first Zara store outside Spain was opened in Portugal in 1988. Then they entered New York in 1989 and in Paris in 1990. The expansion of Zara stores keeps growing‚ and until now‚ it presents in seventy three countries‚ with 1‚341 stores in prime locations of major cities. Business environment The apparel market is a consumer-driven industry‚ and globalization and new technologies
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Group Publishing Limited 2005). By 1990‚ however‚ Zara realised that the Spanish market was far too saturated; they had to change their growth strategy. For that reason‚ they started its global expansion by entering Spanish natural export exit: Portugal. Shortly after‚ Inditex started its outer expansion in France‚ the US and the rest of the world. But let’s focus on which entry strategies Inditex had to pursue to become global. Inditex choose a localization strategy which meant: 1) increasing
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PDF Report issued on the 26/04/2015 GIORDANO INTERNATIONAL LIMITED Company Profile Deutsche Boerse AG / GIO / BMG6901M1010 Business Summary Giordano International Ltd. operates as an investment holding company. The company engages in retail and distribution of men’s‚ women’s and children’s basic and fashion apparel and accessories under the Giordano & Giordano Junior‚ Giordano Ladies and BSX brands through its own stores and also third party franchisees. Sector >> Apparel & Accessories Retailers
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