NMIMS UNIVERSITY McDonald’s : Behind The Golden Arches Customer Acquisition and Retention Group RITABRATA GHOSH (316) M.S. DEEPAK BALAJI (339) JIGAR SHAH (350) NIKET SHERLEKAR (354) DISHANT SIDANA (357) The McDonald’s Story - Genesis..........................................................................2 McDonald’: Behind The Golden Arches Business Model.....................................................................................................3 McDonald’s in India..
Premium Marketing Product management Hamburger
EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from
Premium Hamburger Fast food
Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
Premium KFC Sales promotion Fried chicken
Student Electronic Assignment Cover Sheet Student (s) Number as per student card Course Title: MBA in Finance Lecturer Name: Mr. Enda Murphy Module/Subject Code: AC692 Module/Subject Title: International Financial Intuitions and Markets Assignment Title: The Global Financial Crisis – impact on Banks and Regulation (Iceland) No of Words: 3035 words Table of Contents 1. Global Financial Crisis-Impact On Bank and Regulations a. Introduction b. What Caused the crisis c
Premium Bank Central bank Bank run
Executive Summary The name of our restaurant is “The Menu Garden” and our slogan is “The Search is Over”. We are going to establish such a restaurant where people have lots option to choose their meal and when a person comes to our restaurant their search will over after see our menu. “The Menu Garden” restaurant is a 60 seat fine-dining restaurant. We focus on our New American-Swedish menu with a touch of South Asian influence. We will be located in the booming‚ and rapidly expanding‚ borough
Premium Salad
1. Introduction: Environmental factors got important effects on company’s global business platform. As areas like political‚ social‚ economical‚ environmental and economical are sensitive and critical that’s way‚ those must be addressed appropriately for company’s success. On the other hand strategy is really important for company because it’s a direction and scope of company over the long time. McDonald’s restaurant established in Illinois in 1955‚ more than 30‚000 restaurants in 120 countries
Premium Strategic management Burger King
in Elk Grove‚ near Chicago. 1963 • One billion hamburgers sold. • The 500th restaurant opened. • The 500th student graduates from Hamburger University. • Ronald McDonald made his debut. • McDonald’s net income exceeded $1 million. 1964 • Filet-o-Fish sandwich introduced. 1965 • McDonald’s Corporation went public. Per earning ratio varies from 10 to 22 during year; stock price range‚ 15 - 33.5. 1966 • McDonald’s listed on the New York stock exchange on the 7th May. 1967 • The first
Premium
Shadowing Report Interview Date: 04.08.2012 Interview Time: 1:00pm Shadowing Date: 04.12.2012 Shadowing Time: 8:30am – 2:00pm The person I chose to shadow for this assignment is John Smith who is a friend of mine. He‚ himself has been in the management profession for the past 4 years or so starting at Pizza Hut. According to him‚ he worked at Pizza Hut for about six years and was originally hired as a driver. Due to a car accident‚ the management opportunity fell into his lap and
Premium Management Management occupations General manager
Consumerism `The only reason a great many American families don’t own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.` Mad Magazine What Is Consumerism? There must be more to life than having everything! Maurice Sendak Consumerism it’s a trend‚ an atitude and an choice. According to Business Dictionary[i]‚ consumerism can be defined on three branches.The first branch can be seen as a trend
Premium Maslow's hierarchy of needs
Module 1 Food Microbiology Sanitation and Safety WHAT IS Food Sanitation? Food sanitation is more than just Cleanliness. It includes protecting food in the ff. • Contamination • Harmful bacteria • Poisons • Foreign bodies The primary tenet of food service sanitation Is absolute cleanliness. Definition of terms commonly used Acidity = measured on a pH scale from 0 to 14.0 Additive = a chemical added to food Bacterium = a single-celled organism Contamination = unintended presence
Premium Food safety Bacteria Foodborne illness