I. Problem Statement A. Fe’nix del Sur must decide if they want to work with the mass-merchandise department store by tripling its replica production in order to potentially add $4 million in additional sales. II. Industry Analysis A. B. Fe’nix del Sur mainly competes in the Authentic-Collector category; however‚ the Replica- Ordinary category is beginning to grow in the artifact market. III. Organizational Analysis A. Fe’nix del Sur is a limited liability company that sources
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Fe’nix Del Sur Case Study Fe’nix Del Sur is a well-known and reputable company who sells authentic South American jewelry and African artifacts. Over the years the Fe’nix Company has grown and expanded their product line to sell replicas of their products already carried however have limited the amount of replicas that are sold in order to not tarnish their current outstanding reputation. However the company is now faced with a dilemma because they have been presented with a contract that would
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I. Factual Summary: Fe’nix de Sur is one of the respected companies that sell pre Colombian artifacts. It started selling replicas in 2001.these replica are not authentic that only a fewer true collectors would recognize that these replicas were not authentic. The total sales of replicas is small ratio to total company’s revenue. The company doesn’t want to add replicas as a new product line. But due to the high demanding from their clients to add more product lines‚ the company start selling
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Subject: Case Analysis- Fe’nix del Sur‚ LLC I. Problem Statement The company is evaluating whether to sign a contract to supply large amount of replicas to mass merchandiser in order to gain profits of $4 million in addition; also have the opportunity to expand company’s position by carrying wider lines of products. II. Industry Analysis Fe’nix del Sur is mainly competing in the industry offering authentic artifacts and replicas. The two main types of end-users are artifact
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Fe’nix del Sur‚ LLC Case Analysis Jamil Caldwell Overview: Fe’nix del Sur is a limited liability company that sources and sells a wide variety of South American and African Artifacts. They originated as a trading post operation in the early 1990’s. They are also a major source of southwestern Indian authentic jewelry and pottery. Fe’nix del Sur‚ LLC has a full line of replicas of authentic artifacts they sell to gift buyers. Recently‚ the company was presented a contract that could potentially
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VIII. English Language Arts‚ Grade 10 A. Composition B. Reading Comprehension Grade 10 English Language Arts Test Test Structure The grade 10 English Language Arts test was presented in the following two parts: ■ the ELA Composition test‚ which used a writing prompt to assess learning standards from the Massachusetts English Language Arts Curriculum Framework’s Composition strand ■ the ELA Reading Comprehension test‚ which used multiple-choice and open-response questions (items) to assess
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Fe’nix del Sur‚ LLC Problem: After specializing in ancient artifacts as well as replicas from countries like Peru‚ Venezuela and Africa‚ business is beginning to subside due to the competition in the market and similar replicas being sold at lower prices. The market has added new competitors which have weakened the bargaining power of this company. The market is shifting from antique authentic items to cheaper replicas. Another huge problem in this market is that people are producing a large
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1 Dilemma with Opportunity Presented to F´enix del Sur F´enix del Sur‚ an antique and artifact brokerage firm specialized in authentic African‚ South and Native American decorative artifacts. It started in the early 1900s but has continued to grow and become known as one of the best in authentic pieces. Problems the company is facing is contenting in a hyper competitive environment with mass merchandisers‚ internet dealers‚ cheap imitators and government export regulations. Supply has become
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Case Study: Fe’nix del Sur‚ LLC I. Problem Statement If Fe’nix del Sur‚ LLC accepts the contract they might make a potential profit of $4 million in additional sales and above the annual growth and be able to broaden the firms current position‚ but it might not be worth it due to the fact of possible loss of current dealers and customers‚ and the companies authentic-ness. II. Industry Analysis Fe’nix del Sur‚ LLC competes in the authentic artifact business. They collect authentic
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Fe’nix del Sur‚ LLC Case Analysis Marketing Policies and Strategies Tuesday‚ March 6‚ 2012 I. Problem Definition: Should Fe’nix accept the contract to broaden its position and potentially add $4million in additional sales‚ given the constraints of dedicating a large percent of their business to replicas – which may have an effect on their relationship with current dealers? II. Industry Analysis: Product-Market Matrix | Collectors | Non-Collectors/ Gift Buyers|
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