based on information about domestic customers needs and wants‚ industry trends‚ economic‚ technological‚ and political environments at home. -they may compete with both domestic and overseas competition -domestic marketers tend to be ethnocentric and pay little attention to global marketing environment. -all
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Sun Microsystems ( Corporate Strategy) Introduction Sun Microsystems was found by four individuals. It is the market leader in the fast growing workstations industry. The SPARCstation I was introduced in May of 1990. An improved version of Sparc I was introduced in the summer of 1990 with an improved interface‚ a color monitor. In the beginning company strategy was designed to emphasize gaining market share‚ concentrating on all out sales growth‚ no matter what the cost. Products were sold
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region around several political‚ social or financial centres. 3. Regiocentrism‚ Regiocentric orientaiton‚ operations are managed regionally. Communications and coordination within a region are high but less so between regions. It is a approach for staffing of foreign operations on a regional basis. If the firm is an MNC than it would recuit local people under this orientation. 4. Geocentrism Geocentric management involves a global view of the organization’s international operations. Rather
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rather it revenue or a better market for their product. In this thesis‚ I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-‚ poly-‚ or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets‚ along with its opportunities and constraints. Last‚ I will define value chain dispersal and
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decentralize HR system. Coca cola has an International advisory council to help senior manager in making effective decision for the coke. Coca cola’s staffing follows polycentric approach for managerial positions because they "Think Globally and act locally”. Their HR policy also follows the combination of Ethnocentric as well as Geocentric approaches. This policy makes sense because this is aligned with their global strategy. Coca Cola is a customer driven company. They try to manage/expand their business
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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MKTG 680-01: International Marketing‚ Spring 2006 Exam 2 Review Questions • • • Note: These questions are illustrative. In addition to studying this set‚ you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes
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* Chapter 1 – Understanding Global Markets and Marketing Experiential exercise: 1. Do research on the Internet and use the Cultural‚ Administrative‚ Geographic‚ and Economic (CAGE) framework to discuss the distance between Japanese and United States automotive manufacturers. Answer: The Japanese automotive industry is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with most cars manufactured since the 1960s‚ surpassing Germany
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Palm oil stalemate: who is responsible? Summary Palm oil is a plant with various uses in human life (such as: tooth paste‚ Moisturizer and biodiesel). Malaysia is one of the largest producers and exporters of palm oil. Gajah Berang Oil Palm Estate is one of the largest multinational palm oil conglomerates whose managers offer a balance between efficiency and employee satisfaction. The company has multicultural employee since its workers from Sri Lanka‚ Indonesia‚ India and Bangladesh
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MULTINATIONAL CORPORATION • Multinational entities have played a role in international trade for several centuries. • Multinational operations can be traced back several centuries to the British and Dutch trading companies. • After the above declined‚ the European overseas investments‚ mainly in the extractive industries dominated international trade. • The phenomenon as it is known today is the result of the lead taken by U.S. based companies in the post World War II period. Western
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