and overseas stores now constitute almost one third of Starbucks’ stores.The company planned to open a net of 900 new stores outside of the United States in 2009‚ but has announced 300 store closures in the United States since 2008. Dunkin Donuts Dunkin’ Donuts is an American global doughnut company and coffeehouse chain based in Canton‚ Massachusetts. It was founded in 1950 by William Rosenberg in Quincy‚ Massachusetts.Their logo is two D’s side by side in orange and hot pink. The company primarily
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Dunkin’ Donuts Case 1- The coffee industry in which Dunkin’ Donuts and Starbucks are competing is highly competitive industry. The threats from new entry is high because there is no entry barriers‚ the threats from rivals is high because the main competitors are aggressive in trying to attract the customers even the small baking stores. However‚ Dunkin’ Donuts has a superior position because of its high quality products‚ the perception of being simple and easy to get‚ accessibility‚ and strong
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Rosenberg to start The Open Kettle‚ a doughnut shop in Quincy‚ Massachusetts. Two years later‚ The Open Kettle changed its name to Dunkin’ Donuts. Today‚ Dunkin’ Donuts stores can be found in over 32 countries‚ and they serve 70 varieties of doughnuts‚ along with hot and cold coffee drinks‚ bagels‚ breakfast sandwiches and other baked goods. Dunkin’ Donuts parent company‚ Dunkin’ Brands Inc.‚ also franchises Baskin-Robbins‚ and the two concepts are sometimes co-branded. In 1946‚ Bill Rosenberg founded
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Overview of Donut Factory Donut Factory is based in Singapore. We specialize not only in gourmet donuts made from our proprietary recipe‚ but also in meals‚ snacks and an extensive array of beverages. We opened our first ’theatre style’‚ take-away outlet in December 2006 and were blown away by the fantastic response we received from our customers starting day one. Since then‚ we continuously push ourselves to offer an innovative array of products at our take-away outlets and our contemporary
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by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve it’s objectives more effectively and efficiently‚ and inevitably regain there iron fist reign on the soft drink industry. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists
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Starbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost‚ it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission‚ Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in
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Importance of a Marketing Plan Think of a successful company in this day and age that has gained success without any use of a marketing plan. Chances are you won’t find one. To have a plan of where the founder of a business wants to take the company is one of the first things that founder thinks of when his idea about the product or service is coming together. Establishing a good marketing plan has proven to be essential to a successful business. “By creating a marketing plan‚ firms like Starbucks
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DUNKIN DONUTS In almost everything but prices‚ the first Dunkin’ Donuts on Southern Artery in Quincy is a blast from the past‚ complete with its old-fashioned script outdoor sign‚ question mark counter with stools‚ doughnut tables‚ and baked goods on display as you enter. The retro renovation‚ which was recently completed‚ is the only restaurant that will be renovated in this decor. Bill Rosenberg opened a doughnut restaurant named "Open Kettle" in 1948 in Quincy on Southern Artery. In 1950
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Marketing Plan for Starbucks Submitted by: Submitted to: Table of Contents Executive Summary………………………………………………………………….. Situational Analysis………………………………………………………………….. Cooperative Environment……………………………………………………. Competitive Environment……………………………………………………. Economic Environment……………………………………………………….. Social Environment…………………………………………………………… Political Environment/Legal Environment……………………………………. Marketing Planning…………………………………………………………………… Marketing Objectives…………………………………………………………
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BAB I LATAR BELAKANG Pada bagian Latar Belakang ini akan dijelaskan mengenai sejarah terbentuknya perusahaan dan profil dari perusahaan‚ serta produk-produk yang dihasilkan oleh perusahaan. 1.1 Sejarah dan Profil Perusahaan PT. J.CO Donuts and Coffee didirikan oleh Johnny Andrean yang sebelumnya terkenal sebagai pengusaha salon yang sukses. Tak kurang dari 168 jaringan salon dan 41 sekolah salon dimilikinya‚ namun insting sang penata rambut kemudian membawanya terjun ke bisnis makanan. Sejak
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