cereals. A segment that was expected to grow during the 90s was the ‘Co-branded’ cereals. “Co-branded cereals were produced and distributed by one of the Big Three‚ but relied on another company’s brand name for the product’s distinctiveness.” (Harvard Business School‚ 1995. P6). This is a way of targeting consumers who are brand loyal. It is evident that companies attempted to diversify into the snack foods market as well. Here they are targeting consumers who are ‘on-the-go’. General Mills introduced
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leaders face and offer solutions from experts. Eileen Roche (eroche@hbr.org) is a contributing editor at Harvard Business Review. Overpromoted and Over His Head Dan Sestak has had an impressive career at packaged-foods giant NutriSelect. But with his latest promotion‚ has he bitten off more than he can chew? by Eileen Roche D an Sestak scanned the article on page two of the business section again‚ his headache intensifying. “Three months after NutriSelect CEO Michael Botolph died of
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References: Beer‚ M.‚ & Eisenstat‚ R. A. (2004). How to Have an Honest Conversation About Your Business Strategy. Harvard Business Review‚ 1-11. Case in Point Removing Implementation Barriers (2004). Boston‚ Massachusetts: Harvard Business School Publishing. Kaplan‚ R. S.‚ & Norton‚ D. P. (2000). Having Trouble with Your Strategy? Then Map It. Harvard Business Review‚ 1-12.
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lead Cynthia A. Montgomery A Harvard Business School professor reflects on what she has learned from senior executives about the unique value that strategic leaders can bring to their companies. Seven years ago‚ I changed the focus of my strategy teaching at the Harvard Business School. After instructing MBAs for most of the previous quarter-century‚ I began teaching the accomplished executives and entrepreneurs who participate in Harvard’s flagship programs for business owners and leaders. Shifting
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by Clayton M. Christensen‚ Matt Marx‚ and Howard H. Stevenson YEL MAG CYAN BLACK Managers can use a variety of carrots and sticks to encourage people to work together and accomplish change. Their ability to get results depends on selecting tools that match the circumstances they face. the primary task of management is to get people to work together in a systematic way. Like orchestra conductors‚ managers direct the talents and actions of various players to produce a desired result.
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4254 FEBRUARY 9‚ 2011 JOHN J. GABARRO COLLEEN KAFTAN Jamie Turner at MLI‚ Inc. “Had I known how hard this job would be‚ I might have thought twice about leaving the one at Wolf River‚” Jamie Turner reflected as he waited for his boss‚ Pat Cardullo‚ to arrive at the office on a blustery September morning. At 32‚ Turner was struggling in his third marketing management position since completing his MBA six years earlier. Only six months into his current assignment at Modern Lighting Industries
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4438 MAY 31‚ 2012 MICHAEL BEER RACHEL SHELTON BoldFlash: Cross-Functional Challenges in the Mobile Division On January 16‚ 2012‚ Dr. Roger Cahill walked into his office in BoldFlash’s Waltham‚ Massachusetts headquarters at 7 a.m.‚ less than a year into his new role as Vice President of the company’s Mobile Division. His predecessor’s personal photos and mementos had been packed up months ago‚ but they still sat in a corner‚ patiently waiting for someone to collect them. Cahill didn’t
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Threat of Global Gridlock by George Stalk‚ Jr. Reprint R0907T This article is made available to you with compliments of BCG. Further posting‚ copying or distributing is copyright infringement. The Threat of Global Gridlock COPYRIGHT © 2009 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by George Stalk‚ Jr. As our worldwide transportation network becomes less and less able to support the demands of a global economy‚ we’re heading straight into a crisis. A crisis? How can
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only by STEPHANIE BIFOLCO in Global Strategy - BMBA1 - Back Bay at Hult International Business School2015. For the exclusive use of S. BIFOLCO2015. First-mover advantage is more than a myth but far less than a sure thing. Here’s how to tell when it’s likely to occur—and when it’s not. BEST PRACTICE The Half-Truth of First-Mover Advantage by Fernando Suarez and Gianvito Lanzolla COPYRIGHT © 2005 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Some management concepts have
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