OPEN UNIVERSITY m a l a y s i a FACULTY OF APPLIED SOCIAL SCIENCES (FASS) _______________________________________________________________________________ ABCG3103 GLOBAL COMMUNICATION _____________________________________________________________________ “GLOBAL COMMUNICATION INDUSTRY” • Semester • SEPTEMBER 2012 [18 NOVEMBER 2012] TABLE OF CONTENTS__________________________________________________________ 1.0
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when it chose to diversify into additives and other specialty chemicals‚ developing these products within their own research laboratory in 1953 (Bartlett & Winig‚ 2012). Kent Chemical Products has grown throughout the years from its core domestic business to an international operation struggling to fully integrate globally. In 1998‚ CEO Ben Fisher decided global expansion would be Kent’s top priority stating‚ “Our goal is to remake Kent from a U.S. company dabbling in international markets to one
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Tripled Its Innovation Success Rate Inside the company’s new-growth factory by Bruce Brown and Scott D. Anthony 64 Harvard Business Review June 2011 HBR.ORG Bruce Brown is the chief technology officer of Procter & Gamble. Scott D. Anthony is the managing director of Innosight. June 2011 Harvard Business Review 65 B SPOTLIGHT ON PRODUCT INNOVATION 66 Harvard Business Review June 2011 BACK IN 2000 the prospects for Procter & Gamble’s Tide‚ the biggest brand in the company’s fabric
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LARRY E. GREINER ELIZABETH COLLINS A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products 5:25 A.M. Sweat dripped onto the handlebars of Alex Sander’s StairMaster. Sander was half an hour into a cardiovascular workout‚ while carrying on a conversation in the fitness center of the downtown condominium complex with a neighbor who was climbing steadily on his own StairMaster. At 32‚ Alex was the newest‚ and youngest‚ product manager in the Toiletries Division of Landon
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STRATEGY & COMPETITION M Honing & ACCOUNTING MARKETING MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANC FINANCEYour Competitive Edge Employee Motivation A Powerful New Model by Nitin Nohria‚ Boris Groysberg‚ and Linda-Eling Lee 78 Harvard Business Review G | GETTING PEOPLE TO DO THEIR BEST WORK‚ even in trying cir- cumstances‚ is one of managers’ most enduring and slippery challenges. Indeed‚ deciphering what motivates us as human beings is a centuries-old puzzle. Some of history’s
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advantage of their business in a simple statement. If they can’t‚ neither can anyone else. Can You Say What Your Strategy Is? by David J. Collis and Michael G. Rukstad Reprint R0804E It’s a dirty little secret: Most executives cannot articulate the objective‚ scope‚ and advantage of their business in a simple statement. If they can’t‚ neither can anyone else. Can You Say What Your Strategy Is? by David J. Collis and Michael G. Rukstad COPYRIGHT © 2008 HARVARD BUSINESS SCHOOL PUBLISHING
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and progress. Diversity as Strategy COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by David A. Thomas When most of us think of Lou Gerstner and the turnaround of IBM‚ we see a great business story. A less-told but integral part of that success is a people story—one that has dramatically altered the composition of an already diverse corporation and created millions of dollars in new business. By the time Gerstner took the helm in 1993‚ IBM already
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a huge amount of executives’ time‚ forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat‚ lowballing targets and inflating results‚ and it penalizes them for telling the truth. It turns business decisions into elaborate exercises in gaming. It sets colleague against colleague‚ creating distrust and ill will. And it distorts incentives‚ motivating people to act in ways that run counter to the best interests of their companies. Consider just
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INSIDE EMPLOYEES’ MINDS…page 72 www.hbr.org WHO’S A GENIUS?…page 121 May 2007 62 Surviving Your New CEO Kevin P. Coyne and Edward J. Coyne‚ Sr. 72 Inner Work Life: Understanding the Subtext of Business Performance Teresa M. Amabile and Steven J. Kramer 84 Strategies to Crack Well-Guarded Markets David J. Bryce and Jeffrey H. Dyer 96 Customer Focus 98 Silo Busting: How to Execute on the Promise of Customer Focus Ranjay Gulati 110 Even Commodities Have Customers François M. Jacques 22
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23‚ 2011 Women in Business Kathy Tarrant Women As Buyers The Women’s Initiative at Deloitte has been a platform for transformational change. There’s a greater appreciation for the contributions women have made to the company. Through the progression of the initiative‚ the hidden but prevalent potential of women has unleashed and helped restructure the power into the hands of both women and men. Deloitte has influenced the promotion of women into the forefront of business. The Women as buyer’s
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