DISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM Hong Kong Disneyland will provide guests with an immersive experience to re-ignite “the magic that is the Disney storytelling tradition”. The park will act as a springboard for our other businesses throughout China and the region. - Andy Bird‚ president of Walt Disney International‚ August 20051 Three years after its opening in September 2005‚ Hong Kong Disneyland had yet to gather sufficient momentum to catapult its attendance rate to a satisfactory
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Disney: Losing Magic in the Middle Kingdom Executive Summary With a revenue of $10.6 billion‚ Disney was one the global players in the theme park entertainment industry. The first Disneyland theme park was opened successfully in California in 1955‚ following Disneyland theme parks in Florida‚ Tokyo and a less successful one in France. In order to raise awareness of the brand “Disney” in China‚ another Disneyland was to be set up in Hong Kong in cooperation with its government. Hong Kong was thought
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BOOK SUMMARY Inside the Magic Kingdom Seven Keys to Disney’s Success By: Tom Connellan This book is centered around a “gang of five” who spend a week at Disney World park to learn how Disney offers great customer service to millions of park visitors. Led by a tour guide‚ they set out on a walking tour of Walt Disney World with the opportunity to improve their customer focus. CHARACTERS • Bill Greenfield- a 58 year old commercial loan officer at a bank in the Northwest • Carmen Rivera- vice president
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Disneyland Disneyland‚ known for being one of the happiest places on earth- both adults and children believe it to be a magical place to visit. Walt Disney had an incredible imagination to put together a place where you can escape the real world. Disneyland has a charm that no other place on earth can compare to; it has a special way of creating a magical environment. Many things about this place make it so special‚ one of the many things is the landscape and attractions. Its impossible to try
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the Magic Kingdom) In this report I will identify ten things that I learned from this book that will help improve the dealership. Attention to detail is probably the thing that stood out most in my mind‚ because it can be applied to such a wide variety of things within the dealership. The specific example was the horse-head hitching posts that are stripped down and re painted every night. This is true attention to detail. Obviously this could be considered extreme in some cases but
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Descriptive Essay: Disney World (The Magic Kingdom) When I walk through those magical gates I stumble upon Main Street‚ USA. This just happens to be the first of seven themed lands. The décor is early-20th century small-town America‚ which happens to be inspired by Walt Disney’s childhood and the movie Lady and the Tramp. As I stroll down Main Street I can see an old fashioned movie theatre‚ quaint little shops‚ and an antique barber shop. But the best part of all is at the end of Main Street
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SITUATION 1. Opportunities – Threats Analysis Opportunities • Increasing population in the Philippines • Relatively young population Threats • Precarious economic conditions prevailing • Economic downturn that lead people to cut leisure expenses (change in lifestyle) • Seasonality faced by the industry (irregular demand) • Burgeoning competition from other recreational establishments • Currency crisis in their land 2. Strengths- Weaknesses Analysis Strengths • Pioneer theme park
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6 - Disney Case Analysis 1. What Disney does best to connect with its core customer is that it has an inviting brand personality and it is not bias or prejudice in the markets it targets. Disney’s target market consists of all cultures‚ ages‚ social classes‚ rich‚ middle class‚ or poor‚ they have a product out there for everyone. Disney does a great job at influencing its main reference group‚ family‚ especially children. When you or I think of Disney‚ we think of a place of wonder‚ magic‚ and
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the author of Inside the Magic Kingdom‚ explains the philosophy of Disney’s cast member in chapter 5. Everyone walks the walk is the main idea for Disney employees‚ but they are not employees they are cast members. Cast member play a part in the customer’s experience at their parks. Disney is a world renounced leader in hospitality. They offer the experiences not an actual product. In relationship to the attraction of Disney is the feeling of magic‚ and wonder. Disney makes sure that there employees
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(Section #1) Case Title: Walt Disney Co. Case Synopsis: * Michael Eisner became Disney’s CEO in 1984 and promised to deliver 20% annual return on equity. * During his time at Disney‚ Eisner ventured out and brought Disney to the TV and movie industry‚ opened Disney cruise line and Disney theme park in Europe‚ and opened to new areas‚ industries‚ and customers. * Eisner was successful in achieving his ROE goal in most of the first 10 years of his career at Disney. However‚ in late
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