strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital
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Toys “R” Us and Machiavelli’s Virtues Machiavelli believed that what one may have been taught as moral and ethical might actually deter you from advancing and obtaining power and that one may need to do “bad” actions only when it’s necessary to protect yourself‚ maintain and/or gain power. Under Machiavellis’ virtues‚ a leader should use‚ “whatever means are available to promote the acquisition and maintenance of one’s power‚” (Cavico‚ Mujtaba‚ 2009‚ pg. 65). When one looks at Toys “R” Us’ conduct
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Although the people of Athens clearly knew and recognized that they lived in a democracy‚ Pericles goes out of his way to remind them of this as a means of praising and extolling the uniqueness of Athens and its system of government. It also supports the argument that Athens has a way of life that is superior to other poli within Greece‚ and its people must therefore fight for it and the values it upholds as a democracy. In fact‚ one way of looking at Pericles’ ancestor reference in the previous
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having children_________ 2. What is the general purpose for you speech? Check the appropriate box. To inform To persuade To entertain 3. What is the specific purpose for your speech? Review to the appropriate chapter in your textbook to write a specific purpose statement for your speech. Based on the results on the Audience analysis survey‚ the purpose of my speech is to inform my audience on parents who return to college after having children. After listening to my speech‚ my audience
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Question 1 0.2 out of 0.2 points Reaching mutual understanding in a group is best achieved by all of the following except: Selected Answer: mutual understanding can be achieved by letting the leader do what he or she does best. Correct Answer: mutual understanding can be achieved by letting the leader do what he or she does best. Question 2 0 out of 0.2 points When Abby comments in the Chapter 2 Media Quizzing video that Joe has a meeting in ten minutes‚ she really is trying to say
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organization or movement.’ The root word of propaganda is to propagate’ which means spreading‚ disseminating‚ indoctrinating‚ multiplying‚ increasing‚ and reproducing. Propaganda can be as blatant as a swastika or as subtle as a joke. It is used to persuade people into believing certain things. Most propaganda in Germany was produced by the Ministry for Public Enlightenment and Propaganda. Joseph Goebbels was put in charge of this ministry shortly after Adolf Hitler took power in 1933. The Nazis
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the their government. People most commonly share their opinion through media. When public opinion goes through media it is usually to express‚ educate or persuade someone on a specific idea or viewpoint (“Four”). For example‚ people will express their feelings on which presidential candidate should win the upcoming election and try to persuade other people to vote for that candidate by educating them on what the candidate will do for our country. With public opinion comes bias‚ such as a preference
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importantly‚ the testimonial tactic in the Carl’s Jr. commercial entices viewers with a well known person. Conclusion: In short‚ The Carl’s Jr. commercial uses propaganda mechanisms such as glittering generalities‚ transfer‚ and testimonial to persuade an audience. Persuasive Tactics What is propaganda? Propaganda is information that can be misleading or
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rhetorical appeals it contains. The context in this speech is that it is reassuring the American people it is the right thing to declare war on Japan. With America not actively involved in World War II at the time‚ the speech was presented to Congress to persuade them a certain way against the surprise attacks made by the Japanese Empire on American soil. The President introduces two questions regarding the issue at hand‚ is the attack on Pearl Harbor an act of war and what should America’s response be to
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whom he effectively used in his “Economic and Moral Progress” speech. Gandhi uses various appeals from religion and scriptural traditions to persuade his audience on the matters that occurred in India. With references to Indi’s history and the Bible‚ Gandhi uses logos in persuading‚ Ethos in referring‚ and pathos in appealing. In using logos to persuade the key concepts‚ Gandhi uses firm reason by going back to the history of India in using well established personalities to state his point if
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