The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and Katz suggest that media users seek particular sources that best fulfills their needs and that they must make choices to satisfy these needs. Throughout my reading of “Why Do People Watch Religious TV?: A Uses and Gratifications
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not an inherited or instinctual realization. Rather it is a co-developed understanding of ourselves and those around us. We can’t solely develop an understanding of who we truly are any easier than we could examine the features of our face w/o the use of a mirror. Social interaction is that mirror for us. Its allows us to see inside of ourselves based on the interactions we have with others like us‚ or society as a whole. It allows us to make a sort of measuring stick to see where we stand in life
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121 Ethical Theories of Drug Reform In Popular Culture Rhonda Garcia For many years a hot topic of debate in the United States is whether or not we should legalize drugs. Many feel drug use is immoral‚ while others feel it is their natural right to choose to use drugs or not. I would like to discuss the history of drug reform and the moral perspective of natural law‚ utilitarianism and Kantian ethics over this pertinent issue that we face in the United States today. The first drug laws were
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Child Abuse: Domestic violence and the deviant youth. Domestic violence has always been seen to have a negative impact on society. However‚ only fairly recently has a youth witnessing or being exposed to these modes of sustained violence‚ whether psychological or physical‚ been recognized by Australia and international countries as a form of child abuse [ (Parliment of Australia‚ Research Publications‚ 2010‚ Nov 22) ]. It seems that with recognition of this as a form of abuse it has become a
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Avie Jones April 24‚ 2011 COM-126 Comm. and the Media Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition‚ it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The article also included the topic of “reactionary” usage of religious programming‚ which is programming that people watch when there is
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Prostitution as a Deviant Behavior in America LaDestinn Garrison Columbus State University Prostitution as a Deviant Behavior in America Prostitution is a profession or crime seen throughout America but where did it all start and why? Looking at the history of prostitution will help to describe what prostitution is and what caused it throughout history and mainly in America. Also‚ understanding prostitution as deviant behavior will be come clearer through the discussion of
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Nudism as a Deviant Subculture Katie Heindel SOC 429 October 19‚ 2010 Nudism as a Deviant Subculture Introduction Nudism is a social and sexual phenomenon in America that has been gaining a significant following since the early 1930’s. This phenomenon was first introduced to American culture by a German immigrant named Kurt Barthel. (Hartman‚ Fithian and Johnson 1991) Since then‚ nudism has expanded to all parts of the country. From nude beaches and resorts to nudist camps‚ many are starting
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THEORETICAL BACKGROUND Uses and Gratifications Theory The purpose of this current study is to apply the principles of Uses and Gratification to see how Emerging Adulthood deal with their gratification. A core assumption of uses and gratifications studies is that audience members are active and goal-oriented in their selection of media use behaviors (Baran & Davis‚ 2014). This active audience is free to interact with the media and interpret messages received based on their need and motivation. Members
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behavior as being deviant. First let’s begin by explaining what is a deviant behavior? Deviant behavior can be any behavior that does not conform to what people may consider normal‚ a behavior that does not meet with many expectations in society. Societies are both social structure and culture. Robert K Merton developed structural strain theory which is a perspective on what is deviance (Crossman‚ (n.d.)). There are many variations or meanings of what can be considered a deviant behavior. Merton
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objective of the government’s Updated Drug Strategy 2002 is ‘preventing today ’s young people from becoming tomorrow ’s problem drug users’ (Home Office‚ 2002‚ p. 7). The strategy emphasises the harm drugs can cause to society and stresses young people ‘need good quality drug education‚ information and advice’ (p. 3). In January 2007 Barnfield Borough Council in North London commissioned the present study as part of its ongoing initiative to improve the standard of drugs education provided to local secondary
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