Table of contents Executive summary 2 Introduction 4 1. Consumer behavior 5 2. Perception 5 2.1Definition of perception 5 2.2 Elements of perception 6 A. Sensation 6 B. The absolute threshold 6 C. Just noticeable difference to consumer behavior: 6 D. Subliminal perception 7 2.3 Factors influencing perception 7 1) Characteristics of the perceiver (internal factors): 7 2) Characteristics of the target (external factors): 9 3) Characteristics of the situation: 9
Premium Perception Marketing Sense
CHAPTER 3 – LEARNING AND MEMORY • Marketers understand that long-standing‚ learned connections between products and memories are a potent way to build and keep brand loyalty. • Learning is a relatively permanent change in behavior caused by experience (not always directly‚ but by observation of events that affect others). - An ongoing process - Ranges from simple association between a stimulus (product logo - Coke) to a response (“refreshing soft drink”) – to a complex series of cognitive
Premium Classical conditioning Operant conditioning Reward system
eleventh organizational ior editi on behav stephen p. robbins Chapter 3 Values‚ Attitudes‚ and Job Satisfaction ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H © 2005 Prentice Hall Inc. All rights reserved. E D I T I O N W W W . PR E N HAL L . C O M / R O B B I N S PowerPoint Presentation by Charlie Cook OBJECTIVES LEARNING After studying this chapter‚ you should be able to: 1. Contrast terminal and instrumental values. 2. List
Premium Integrity Rokeach Value Survey Job satisfaction
Disruptive and Violent Behaviors in the Classroom: Where do we begin to solve the problem? According to Random House Dictionary (1992)‚ discipline is defined as “behavior in accord with rules of conduct.” It is an essential part of classroom management. Discipline in the classroom enables a teacher to focus on the task at hand‚ which is education our children. It also keeps a classroom or school in order and created a safer environment in which to learn. Disruptive behaviors in the classroom affect
Premium Research Scientific method Quantitative research
analysis. For instance‚ one textbook divides these multiple viewpoints into three perspectives: modern‚ symbolic‚ and postmodern. Another traditional distinction‚ present especially in American academia‚ is between the study of "micro" organizational behavior -- which refers to individual and group dynamics in an organizational setting -- and "macro" organizational theory which studies whole organizations‚ how they adapt‚ and the strategies and structures that guide them. To this distinction‚ some scholars
Premium Maslow's hierarchy of needs Motivation
External Studies Surigao City Study Center PA 203 – Human Behavior in Organization and General Development Models of Organizational Behavior To understand: The Elements of Behavior System an Organizational The Role of Management’s Philosophy and Paradigms Alternative Models of Organizational behavior and Their Effects Trends in the Use of These Models Elements Organizational Behavior Models of of Organizational Behavior System Management’s Philosophy ● Values ● Vision ● Mission
Premium Management Strategic management Marketing
Question 1 What is attribution theory? What are three determinants of attribution? What are its implications for explaining organizational behaviour? Attribution theory A theory that explains how individuals pinpoint the causes of their own behaviour and that of others. People will believe others actions to be caused by internal or external factors based on three types of information: Distinctiveness‚ Consensus and Consistency. The attributions may not always accurate. For example‚ an executive
Premium Motivation Maslow's hierarchy of needs
MOTIVATION Motivation is the set of forces that causes people to engage in one behavior rather than some alternative behavior. Importance of motivation: managers strive hard to motivate people in the organization to perform at high levels. Experienced Rewards or Punishment Search for Ways to Satisfy Needs Reassessment of Need Deficiency Experienced Need Deficiency Choice of Goal-Directed Behaviors Enrichment of Behavioral Choice (Performance) Motivational Framework HISTORICAL PERSPECTIVES
Premium Motivation Maslow's hierarchy of needs
Chapter #1: What is Organizational Behavior? Manager: An individual who achieves goals through other people. Organization: A consciously coordinated social unit‚ composed of two or more people. That functions on a relatively continuous basis to achieve a common goal or set of goals. Q1: What is the importance of Interpersonal Skills? 1. Lower turnover of quality employees. 2. Higher quality applications for recruitment. 3. Better financial performance. Q2: What do Managers do in
Premium Decision making
Revised Behavior Explanations Patricia Landeros Psychology 100 TTh 11:00-12:15PM April 7‚ 2011 BEHAVIOR EXPLANATION # 1 1. Behavior Observation/Description (5pts) One hot September day at around one o’clock‚ my boyfriend‚ Jonathan and I were strolling around the city of Downey‚ searching for a delicious place to have lunch. We then made the decision to grub at In n’ Out. As we walked down Firestone‚ I noticed an elderly man attempting to illegally cross the street. I was beginning to
Premium Decision making Decision theory Decision making software