Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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Investing helps your assets work for you. What is investing? Investing refers to the act of using your money to buy some sort of financial product or any other item‚ in the hope and expectation that the product will grow in value after you buy it. What are some type of investments? Almost anything you buy now that you think you can sell for more money later is considered an investment‚ including things like real estate‚ collectibles‚ stocks and bonds. So why invest? By investing your money‚ you
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1. Define/describe the 4 personality types of Freud/Fromm. Which of these personality types do you feel best describes your own personality? Describe a productive and unproductive version of your personality type. Do you know someone who is a productive narcissist? What characteristics do you find most beneficial in this type? There are three personality types according to Sigmund Freud: erotic‚ obsessive‚ and narcissistic. Erich Fromm added a fourth type‚ marketing. The erotic personality is one
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Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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Nokia‚ Blackberry‚ Sony etc‚ Samsung would become a market leader in just the period of four years but it did and quite silently. As per the third quarter results of 2011‚ Samsung has overtaken the Apple as a world smartphone leader and become the biggest mobile phone maker by revenue. How Samsung managed to do it in a very short period of time. Let’s try to figure out with marketing mix (4P’s of marketing). Product: Before comparing the smartphones of Apple and Samsung‚ we will see what smartphone
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price Elasticity 3.13
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viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as creating‚ communicating‚ delivering
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with the firm’s consumer Promotional mix elements: Advertising PR Sales Promotion Personal Selling/Direct Marketing Marketing mix: Promotion Product: the package. Ex: little kids go for cereal with pretty pictures Place/Distribution: what kind of store would product be sold in. Ex: Martha Stewart selling products at Kmart when Macys would better Pricing: if you want to communicate quality‚ don’t give it a low price ALL fits together to be a GOOD MIX What are the major targets
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