MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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one that targets a wide variety of women. The purpose of this ad is to find a topic that all women can relate to‚ and that topic is the Nineties. Elements like a huge cassette tape and the phrase “as if” transports the viewer back in time‚ so Essie can introduce their new line of nineties themed nail polishes. This ad’s theme of the nineties evokes nostalgia in women of all ages and connects them to the Essie brand. To start off‚ this ad has a lack of color except for the periwinkle polish that is
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The image incorporates the color blue throughout the whole picture as the main focus point in the ad. I feel they added this to the image to better advertise BluCigs and get people to remember their brand through the color blue. The ad has several different advertisement strategies in it‚ the color scheme was a main one but the ad uses ethos pathos and logos to also advertise better. The ad uses ethos in it because
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Ads for Aids There are over a million successful marketing campaigns in the world‚ but the question is‚ what makes them so successful and why do people donate and feel so drawn to such campaigns? The answer‚ is grabbing the attention or sympathy of a potential buyer or client. Being able to do such things requires including things that may relate to ones life but also something that makes people think that their lives will be better if they associate themselves with a product or
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Kellogg Frosted Flakes Ad analysis In the Kellogg’s Frosted Flakes commercial‚ the advertisement contradicts Parkin’s point of gender role stereotypes because it shows a father preparing food while spending time with his child. While Parkin’s theory about gender roles in advertising was based on 20th century mentality‚ this advertisement shows a modernized version of advertising industry by limiting gender roles stereotypes. It disproves one of “the ideology that identified women as homemakers and
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reader can gain that it is an important issue. The reader knows the writer is serious about ads in our schools. The writer clearly doesn’t want ads in schools because it influence the students into buying items they don’t need. The tone shows the author is very serious about what he/she have to say. Since the author cares‚ the reader cares. In the second letter‚ the author addresses why he/she thinks ads in schools are the best solution for the money problems. The writer makes valid points like
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The Sugar Ad a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks‚ “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because‚ generally speaking‚ mothers are often the ones to prepare meals‚ buy groceries‚ and set the table for the family. Consequently‚ mothers are more often concerned than fathers with what their children eat. However
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Stereotype is generally a generalization about a group of people that other people make based on their personal experiences or limited knowledge. In advertising industry‚ stereotypes conform to a visual pattern of appearance and behavior that is easily recognized and understood to communicate to the audiences. Sometimes stereotype is deliberately set up to stimulate demand particularly in women and beauty business. Producers create needs by using images of ideal women which are
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“Close to Home”‚ which is fitting for what the ads about. The ad is tough and troubling to watch‚ it helps set the tone for how important the message that they are sending is. It leaves the viewers wanting to know what happens next. By looking in depth at this ad‚ we can see how AT&T cares about your life‚ they use pathos to help you imagine yourself into becoming the characters in the ad‚ so you could get the full effect of the commercial. The ad starts off a as quiet day with slow music‚ with
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Berlitz https://www.youtube.com/watch?v=YsCR9Y4Ymvo The two videos in question are both ads for Language Schools. Berlitz is a global language school with around 550 different locations while Perth Language Institute is a language school based solely in Perth‚ Australia. They have both created television ads with the purpose of convincing the audience that language is important. In both ads end with fatal consequences as a result of miscommunication due to the wrong understanding of a word
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