Trendsetters in deodorant The deodorant market in India is showing an upward trend as major players tap this segment. The growing income and increased expenditure capacity of average Indian consumers have changed their lifestyle habits. Deodorant market in India is estimated to be of Rs 10‚543.3 million in 2011 and is expected to reach Rs 13‚ 340.7 million by the year 2012. The deodorant market is projected to grow at 25 per cent CAGR over next 5 years. The deodorant market is divided into
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Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India. The new additions have proven to be a major boon to the already existing 350 deo brands in the organized and unorganized markets. According to AC Nielsen‚ the organized deodorant category has been registering an annual growth rate of 41 percent with a revenue of Rs.619 crore. Companies such as Reebok‚ L’Oreal‚ Playboy‚ KamaSutra‚ Wipro
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Exploring Personality in the Indian Deodorant category Indian Deodorant category: A personality perspective The Deodorant market in India transformed from being a predominantly grey market to a market with severe competition among popular brands. Most of the deodorant brands have taken advantage of the progressive and cultural shift happening in India by appealing to hedonistic pleasures of using a deodorant with daring advertisements that appeal to the Id component of the personality of the target
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Sure Deodorants : Would Rexona’s failure haunt? With the launch of Sure Deodorants‚ HUL has brought the world’s no.1 brand in deodorants to India with the hope that it garners the same level of success for HUL as achieved in Europe and America. Before the launch of rexona deodorants in 1995‚ the segment was a non-existent one and HUL’s insight of an existing market convinced them of taking there almost 50 year old rexona brand (rexona soaps were launched in 1947 in India) into the segment. The
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sense that products‚ such as deodorant and antiperspirants‚ are main causes because nobody thinks those products would be harmful to the body‚ so they continue to use them on a daily basis. Many cases of breast cancer are found close to the armpit‚ which is where deodorant is often applied. In the article‚ “Dangerous Chemicals in Deodorant & Antiperspirants: A Detailed Review of the Chemicals”‚ Fields talks about a study between cancer and cosmetics. Deodorants and soaps probably isn’t something
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studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the last 4-5 years‚ with relevant
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in more than 35 countries • The new Dove Men+Care collection includes: Deodorants: o DOVE MEN+CARE CLEAN COMFORT DEODORANT SPRAY o DOVE MEN+CARE COOL FRESH DEODORANT SPRAY o DOVE MEN+CARE ENERGISING SPICE DEODORANT SPRAY o DOVE MEN+CARE CLEAN COMFORT DEODORANT STICK o DOVE MEN+CARE CLEAN COMFORT DEODORANT ROLL-ON o DOVE MEN+CARE COOL FRESH DEODORANT ROLL-ON Shower Gels: o DOVE MEN+CARE CLEAN COMFORT BODY AND FACE WASH
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When considering the product Dove it is a deodorant which gives extra protection for people who have body odor and it helps when a person needs it to protect from getting body odor‚ therefore Dove deodorant won’t make the move‚ the tag line that Unilever use for Dove will be used by unity Consultant to promote the product by using a new promotional campaign. Basically Dove has wide range of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection‚ further
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Webster’s Dictionary describes it as “a preparation that destroys or masks unpleasant odors” In other words deodorant is something many put on everyday to cover the bad smell called body odor. Webster describes this as “a preparation used to reduce perspiration” So it’s also something many put on everyday to Stop sweating and prevent body odor. Aluminum Chlorid Aluminum Chlorohydrate Aluminum Chlorohydrex Polyethylene Glycol Complex Aluminum Chlorohydrex Propylene Glycol Complex Aluminum
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17 2ND PART : THE DIFFERENT POSSIBILITIES FOR EXTENDING THE BRAND 2.1 CONTEXT 2.2 THE DIFFERENT MARKETS 2.2.1 PERSONAL HYGIENE 2.2.2 ORAL HYGIENE 2.2.3 COSMETICS 2.2.4 SKINCARE 2.3 CONCERNING DEODORANTS 2.3.1 THE FUNCTIONS OF DEODORANTS 2.3.1.1 Consumer expectations 2.3.1.2 How deodorants fulfill expectations 2.3.2 THE DIFFERENT TYPES OF PRODUCTS 2.3.3 COMPOSITION 2.3.3.1 Active agents 2.3.3.2
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