Blu electronic cigarettes are a lot cleaner than regular cigarette brands because they produce no odor or ash. BluCigs are a great alternative because they contain no tobacco and run off of water vapor. They still do contain some nicotine in them to give some effect to the people who are using them as a way to quit cigarettes. The main advertisement strategy that Blu electronic cigarettes uses is to show how there product is healthier and cleaner. BluCigs advertisement successfully argues that Blu electronic cigarettes is cleaner through the color choice and people in portraits.
The advertisement is a simple picture with complex details within it. The name of the company is Blu electronic cigarettes which is convenient for the color scheme of the image. The image incorporates the color blue throughout the whole picture as the main focus point in the ad. I feel they added this to the image to better advertise BluCigs and get people to remember their brand through the color blue.
The ad has several different advertisement strategies in it, the color scheme was a main one but the ad uses ethos pathos and logos to also advertise better. The ad uses ethos in it because Peter 2 they chose a pretty decent looking man to be in it. Surprisingly it would also happen that the man has light blue eyes which is most likely part of the companies idea of the whole blue color scheme. Pathos is used in the ad by the saying "Rise from the Ash" and other facts to demonstrate why its an urgency that you should quit smoking and try BluCigs as an alternative. The company uses Logos to show how you only have to buy the E cigarette once and just recharge it so you end up saving money instead of buying packs of cigarettes constantly.
BluCigs is an electronic cigarette and there main target audience is teenagers and young men because they want to make BluCigs seem cool. Just the same way top cigarette companies advertise to younger kids same does BluCigs so they can lore them in and get them to keep purchasing there products. Although it does not produce any smoke or ash the vapor can still be inhaled by bystanders according to an article by "medicalnewstoday.com".
I know that this ad follows multiple different marking strategies to better advertise there product and that there product is a lot healthier for people. I chose those ad not just because i like the way they advertised there product but i personally like how it is healthier for you and doesn't have that annoying ash or disgusting smell regular cigarettes leave everywhere.
You May Also Find These Documents Helpful
-
The producers chose to use vibrant colors throughout the ad to make the motion picture livelier. Although the actors are not famously known, they distract the audience with the humorous script. By having the father and his friends dance around in puffy dresses, they make themselves seem childish and more relatable to younger people. The text in this advertisement is kept to a minimal, so that it will not overpower the main visual aspect. Only the slogan is shown to emphasize the importance of what this ad is really about. Bright orange and white are against a striking black to make the logo really stand out. All of these notable elements immensely help towards making this commercial engaging to the…
- 889 Words
- 4 Pages
Good Essays -
The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…
- 834 Words
- 4 Pages
Good Essays -
In this Advertisement it is mainly using the Logos appeal, assuming that the author MIke Luckovich…
- 723 Words
- 3 Pages
Satisfactory Essays -
The commercial uses the element of ethos to appeal to authority. The commercial does this by using a physically attractive male who immediately demands your attention at the beginning of the commercial by commanding “look at me; now look at your man, now back at me”. This immediately builds up a sense of respect and authority from the speaker, and helps build up the credibility of the commercial.…
- 460 Words
- 2 Pages
Satisfactory Essays -
The logical appeal in this advertisement comes at the bottom of the ad itself. The ad states that Lucky Strike cigarettes are produced from the best tobacco and completely out-perform the other leading brands of cigarette companies. Claims are made within the advertisement that the Lucky Strike is the only brand to feature such high quality tobacco in their cigarettes and that no other brand of tobacco products uses the best quality like theirs does. This can appeal to consumers in many ways, mostly because consumers want to buy the best product. If they are being led to believe that Lucky Strike cigarettes are better than the competitors, then they would be more willing to purchase and try the product. The advertisement also states that Lucky cigarettes are better tasting than the other leading brands. Now if anyone knows anything about human behavior, then it is known that human beings are creatures of pleasure and want the best. If we are presented with one thing that tastes better than something else does, we are more prone to purchase that product due to taste alone. Therefore, this cigarette ad has both the logical appeals of better quality and…
- 993 Words
- 4 Pages
Good Essays -
The use of pathos is one of the effective techniques that the marketer uses in the advertisement. Pathos are used to affect the audience emotions and are probably one of the most persuasive content of the advertisement. The marketer uses statements such as, “No Dust Bag, No Paper Bag, Nothing to Take Out, and No Dirt To Handle Ever.” Just to think of not having to face the headache of buying and changing bags will cause the potential consumer to have feelings of excitement and happiness. Not only does the advertisement use text as pathos to appeal to the potential consumer’s emotions, but the ad contains images and coloring as well. In this particular advertisement, there are two beautiful women at the top of the ad that are talking to each other. The women are showing facial expressions that reflect the information they are talking about is very informing and interesting. The advertiser also uses…
- 663 Words
- 3 Pages
Good Essays -
Cigarette companies have recently introduced a new product often referred to as “electronic cigarettes.” Though in its early stages and only claiming a small percent of the market in comparison to combustible cigarettes, this new product has certainly caught the attention of the market “overnight.” So what is it about these new cigarettes that have caused them to become so popular? Electronic cigarettes are very similar to personal vaporizers. Though they do not contain tobacco, they do contain the nicotine found in tobacco plants. When inhaled, a heating element atomizes a liquid solution causing an aerosol “vapor” to be emitted from the end resembling smoke. Thicker smoke emitting versions have become more popular, as it seems that feature is the most attractive and appealing feature of the e-cig.…
- 1194 Words
- 5 Pages
Better Essays -
However, they are very misinformed, because e-cigarettes are actually very dangerous, the author provided evidence and informs that e-cigarettes "deliver nicotine to the lungs through a battery-generated vapor" (Fehling). This product is advertised widely throughout the United States, and thousand of people purchase these e-cigarettes without knowing they are terrible for their health. The author of this article, April Fehling, further supports her argument that e-cigarette advertising should be banned by providing evidence that traditional cigarette commercials and advertising have not been allowed on T.V. since 1971, and neither should e-cigarette advertising. Although e-cigarettes are not traditional cigarettes, they should'nt be allowed on television since traditional cigarettes haven't been allowed to be on T.V. for years, neither should electronic…
- 703 Words
- 3 Pages
Good Essays -
The tone used to convey the message is a very serious one, as made evident by the stern expression on the male modeling for the picture, as well as the lack of color. The image does not ask any questions, instead choosing to instill its message with facts and a command, relying on the viewer to both use their logic to think about how their actions could impact others, and to listen to the advice given by the ad which comes from a trusted source. Through this analysis, one can gather that the advertisers are using logos and ethos to appeal to the viewer. When all this is considered, the message given through the straight, black and white font has a deeper impact,…
- 1007 Words
- 5 Pages
Good Essays -
Electronic cigarettes are also known as e-cigarettes by the general public. E-cigarettes are designed to deliver nicotine with flavorings and other chemicals to users in vapor instead of smoke. They are marketed as a healthier alternative to regular cigarettes. E-cigarettes are produced to resemble traditional tobacco cigarettes, cigars or pipes. E-cigarettes are also designed to look like everyday items. They can look like pens or USB memory sticks for your computer. There are more than 250 different e-cigarette brands currently at stores for the consumer to choose from while shopping. While e-cigarettes are often marketed to the public as a safer alternative to regular cigarettes little is actually known about the health risks presented by e-cigarettes. E-cigarettes are so new that studies haven’t been able to be conducted to show the positives and negative effects on people’s health.…
- 426 Words
- 2 Pages
Good Essays -
The electronic cigarette, or the 'e-cigarette ', is becoming more and more widely known by smokers everywhere as a good alternative for nicotine ingestion. E-cigarettes eliminate the harmful aspects of tobacco cigarettes, and deliver only nicotine to the user by vaporizing a nicotine concentration. Upon examination, this may only be the case for those who have developed a healthy relationship with the tool. Many long term smokers have turned their backs on tobacco products in exchange for the popular 'e-cigarette ', not only as a safer nicotine intake, but also as a smoking cessation device. The e-cigarette is becoming an increasingly popular means of managing one 's smoking habit, however thinking about the e-cigarette as a more health-conscious…
- 792 Words
- 4 Pages
Good Essays -
Electronic cigarettes produce vapor instead of smoke which means that the user does not ingest toxins like the user would if they were using a traditional cigarette. People also like using electronic cigarettes because they are safer and do not require a lighter to use it. Another benefit to people using electronic cigarettes is that they do not give off second hand smoke which means they are safer to use in public. A lot of restaurants and other public places have banned smoking, electronic cigarettes on the other hand can be used almost…
- 297 Words
- 2 Pages
Satisfactory Essays -
Almost everyone hates the smell of cigarettes and how the smell sticks to their clothes. People say that you can get rid of the smell by spraying yourself with perfume or cologne, which helps for a short period of time. After a while, the smell will come back. Electronic cigarettes have many different smells depending on what flavor of juice you get. You can smell like fruits or any type of dessert and the smell is less offensive.…
- 492 Words
- 2 Pages
Good Essays -
E-Cigarettes are battery operated delivery systems that give the user a wide verity of flavors which have their own chemicals to go along with the nicotine, the manufacturing of these battery operated systems have resulted in many different models and sizes that can be made to resemble almost anything like pens or USD memory sticks. There are over 250 different E-cigarette brands on the market today. People have been led to believe that they can cause a person to help break the habit. However, at this time there is still a grey area of information about the effects, it is unclear whether E-cigarettes may be effective to help people quit smokeing and be used as a cigarette quitting aid. There is also the possibility that they could perpetuate the nicotine addiction and thus interfere with quitting. A lot is to come in the future about the dangers of this product since it is a relatively new invention, information is still to come on the use and effects of vapored nicotine on the human lungs. Though the fact remains that nicotine is nicotine and the consumption of it is destined to hurt the human body in some way, but the question is whether it is worse or better than the traditional affects. The U.S. government has stepped in with its Food and Drug Administration (FDA) to try and help with the dangers applied to the public and has established a new regulation for this new invention. Since the product dose deliver nicotine it is considered a tobacco product and in order to purchase one via online or in store it is now the law to be of 18 years or older to purchase one legally. Another dangerous fact is that refillable cartridges are used by some E-cigarettes. People who use them may reveal to themselves more potentially toxic levels of nicotine when refilling them.…
- 967 Words
- 4 Pages
Good Essays -
According to the article on the opposing viewpoints center, one in five adults who smoke already use the electronic cigarette (Sabrina). But why are electronic cigarettes becoming so popular? Electronic cigarettes are meant for the younger generation of smokers, they offer many different flavors and have a thicker mist than regular cigarettes. "Blu cigs" is the biggest electronic cigarette company in the world right now because of their product produces a thick smoke and has a wide range of flavors. In addition, it has been accredited on "Fastcompany", "Adweek", and "The New York Times" (Electronic cigarettes | E Cigarettes | blu Cigs). Companies like Blu cigs and many others are the reason that electronic cigarettes are taking over the smoking industry. However, there are many people opposed the use of electronic…
- 1095 Words
- 5 Pages
Good Essays