top-rated free essay

Blu Electronic Cigarettes: Ad Analysis

By Peterm72 Dec 03, 2013 446 Words

BluCigs

Blu electronic cigarettes are a lot cleaner than regular cigarette brands because they produce no odor or ash. BluCigs are a great alternative because they contain no tobacco and run off of water vapor. They still do contain some nicotine in them to give some effect to the people who are using them as a way to quit cigarettes. The main advertisement strategy that Blu electronic cigarettes uses is to show how there product is healthier and cleaner. BluCigs advertisement successfully argues that Blu electronic cigarettes is cleaner through the color choice and people in portraits.

The advertisement is a simple picture with complex details within it. The name of the company is Blu electronic cigarettes which is convenient for the color scheme of the image. The image incorporates the color blue throughout the whole picture as the main focus point in the ad. I feel they added this to the image to better advertise BluCigs and get people to remember their brand through the color blue.

The ad has several different advertisement strategies in it, the color scheme was a main one but the ad uses ethos pathos and logos to also advertise better. The ad uses ethos in it because Peter 2 they chose a pretty decent looking man to be in it. Surprisingly it would also happen that the man has light blue eyes which is most likely part of the companies idea of the whole blue color scheme. Pathos is used in the ad by the saying "Rise from the Ash" and other facts to demonstrate why its an urgency that you should quit smoking and try BluCigs as an alternative. The company uses Logos to show how you only have to buy the E cigarette once and just recharge it so you end up saving money instead of buying packs of cigarettes constantly.

BluCigs is an electronic cigarette and there main target audience is teenagers and young men because they want to make BluCigs seem cool. Just the same way top cigarette companies advertise to younger kids same does BluCigs so they can lore them in and get them to keep purchasing there products. Although it does not produce any smoke or ash the vapor can still be inhaled by bystanders according to an article by "medicalnewstoday.com".

I know that this ad follows multiple different marking strategies to better advertise there product and that there product is a lot healthier for people. I chose those ad not just because i like the way they advertised there product but i personally like how it is healthier for you and doesn't have that annoying ash or disgusting smell regular cigarettes leave everywhere.

Cite This Document

Related Documents

  • Electronic Cigarettes

    ...indistinguishable from an ad for cigarettes (Lovejoy). Such advertising have not been seen in four decades (Lovejoy). On January 1, 1971, President Nixon signed legislation that banned tobacco cigarette advertising on television and radio (Lovejoy). The reason that NJOY was allowed to run its ad was because it was not advertising regular tobacco...

    Read More
  • Electronic Cigarettes

    ...companies are betting on e-cigarettes Background Cigarette companies have recently introduced a new product often referred to as “electronic cigarettes.” Though in its early stages and only claiming a small percent of the market in comparison to combustible cigarettes, this new product has certainly caught the attention of the market “over...

    Read More
  • electronic cigarettes

    ...MLA header? Electronic cigarettes Electronic cigarettes, or e-cigarettes for short, are battery-powered devices filled with liquid nicotine that is dissolved in a solution of water and propylene glycol (Leader). Many of them look like real cigarettes, with a white cylindrical tube, brown filter, and red-glowing tip (Leader). There are man...

    Read More
  • ad analysis

    ...L’Oreal This magazine ad is about a skin product for women. It says “L’Oreal facial cleanser is proven to remove Acne-causing bacteria in just one wash”. The ad utilizes a female actress because; it shows how well the L’Oreal skin product has helped her skin remain breakout- free. This ad also includes a picture of the product an...

    Read More
  • Electronic Cigarette

    ...1. What are the Advantages and Disadvantages of Electronic cigarettes? Advantages: Helps an individual who smokes not to be exposed into tobacco. They are designed to deliver nicotine without subjecting the user to the toxic chemicals in tobacco and tobacco smoking. Reduces health risk that tobacco is delivering from a person when smoking...

    Read More
  • The Electronic Cigarette

    ...Electronic cigarettes, or e-cigarettes, have become increasingly popular in recent years. Regular cigarette smoking has been on the decline due to many factors including price, health risks, and the fact that most public places no longer allow indoor smoking; making it an inconvenience to step outside and light one up. The convenience, affordabi...

    Read More
  • Smoking Electronic Cigarettes

    ... professors, and administrators smoking cigarettes like never before. Although smoking has been labeled a” bad habit”, technology has introduced a healthy electronic alternative that smokers should consider. This alternative comes in the form of an electronic cigarette, or “e-cig” for short. Instead of burning tobacco and thousands of c...

    Read More
  • Electronic Cigarettes and your Health

    ... Electronic Cigarettes and your Health Michael Frisch COM/156 10/11/2013 Myrene Magabo Electronic Cigarettes and your Health The Creation In a constant upgrading society, things continuously get more advanced every day, and thus the demand for better quality, lower priced merchandise. In the world of tobacco smokers, they...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.