NATIONAL LAW UNIVERSITY‚ JODHPUR SUBJECT: CUSTOMER RELATIONSHIP MANAGEMENT A STUDY OF CUSTOMER SATISFACTION WITH RESPECT TO CALL CENTRES OF AIRTEL Submitted to:- Submitted by:- Ms. Archi Mathur Gauri Devpura Roll No. 864 B.B.A. LL.B. (hons.)
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Marketing Dr. Arni Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction
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and attract the customers from competitors. More solution is that five stars hotels become regards as the development symbol of the cities‚ so many cities’ governments ignore the reality about if the environment can support the hotel with enough customer source and if there is an everlasting marketing demands about the hospitality. To win the competition‚ more and more hotels focus on how to attract the customers to be loyal. With the big pressure of running‚ the loyalty program becomes the attractive
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PANTALOON RETAIL (I)LIMITED [Year] LOYALTY PROGRAMME EFFECTIVENESS OF PANTALOONS LOYALTY PROGRAMME AKHILESH KUMAR MISHRA HOW EFFECTIVE IS THE PANTALOONS LOYALTY PROGRAMME? INTRODUCTION: Businesses are quickly learning that being the best is no longer enough. Every consumer demands the highest quality goods or services at the best prices‚ conveniently delivered to them through whatever means and at any time they choose. So the retailers have to do everything to meet those
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11 100 Night airtel local mins (11pm-6am) 9.79 1.21 7 days discounted tariff recharge 12 120 Local+National SMS 10.53 1.47 10 Days SMS recharge 13 120 Min of 2G Internet 11.57 1.43 2 Days 2G internet recharge 14 30 All Local Minutes for 2 days 12.46 1.54 2 days discounted tariff recharge 15 15 talktime and 5 night A2A mins 13.35 1.65 1 day top up recharge 17 local Airtel calls @35p/min. First 120 Local Airtel seconds charged
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the main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit
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Building Customer Loyalty - You Decide DeVry University‚ BUSN258 March 14‚ 2013 You Decide As a general manager‚ it is important to identify the issues interfering and affecting the relationship with your customer. After carefully examining all of the facts of the problem‚ it is important to find a solution and providing the customer with a satisfactory answer. First of all the company needs to fix the problem as soon as possible. One way of fixing this problem‚ is by providing
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Rad Coffee should employ a loyalty program in which they utilize a punch card. A card would be given to each customer with the numbers 1 through 13 listed on the bottom. The first number would be already punched out and every time a customer orders a coffee product another hole is punched out of the rewards card. After 12 punches the next coffee is free. Even though a card with only 12 spaces requires the same amount of purchases as a card with 13 spaces‚ it results in less fully punched out cards
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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As the Cineplex customer surveys of 2006 have indicated‚ the customers are responding very positively on possible movie rewards program. There’s a need to create a CRM-system for Cineplex and also rewards program that both improves customer loyalty and enables more efficient new customer acquisition. Even though the CRM-program may feel expensive‚ it is worth the price and that’s shown in this document. Getting more information about our customers is a key factor in developing our business forward
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