Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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Dove: Real Beauty Campaign Bar soap is seemingly such an unassuming everyday household item. However it isn’t as simple as it may appear. For example‚ Dove soap is made up of sodium cocoylisethionate‚ stearic acid‚ coconut acid‚ and sodium tallowate. In addition‚ water‚ sodium isethionate‚ sodium stearate‚ cocamidopropyl betaine‚ sodium cocoate or palm kernelate‚ fragrance‚ sodium chloride‚ BHT and titanium dioxide are also used. Now‚ the once ordinary bar of soap seems so much more complex. To
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-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness soap. Consumers usually associate themselves with the brand
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Himalaya Drug Company Repositioning a Herbal Bath Soap Baishalee Bhattacharjee PGP30188 Biswajit Samaddar pgp30191 B.Shashanth Kumar PGP30189 Sejal Bharathi PGP30190 Swarup Saha PGP29201 Peter Ben Netto PGP29260 Content • Summary of the Case • Problem & Purpose statement • Analysis & Findings: Functional Benefit Perception Brand Image Perception Market Communication Strategies • Recommendations Repositioning Strategy Brand Building Strategy Case Summary Decision Maker Sushil Goswami
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multitude of strong brands. If we take the business of bathing soaps‚ as an example‚ HLL has the objective of being a national player (not a niche or a regional marketer) and the leader therein. HLL also wants about 30 per cent of the corporate income to come from this line. So‚ HLL opted for the strategy of developing quite a few strong brands in this line‚ and among them they cover different market segments and price points. Dove‚ Lux‚ Liril‚ Rexona‚ Pears and Lifebuoy are the outcome of such
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Unilever in Bangladesh’s product line consist of food brands‚ home care brands‚ personal care brands. Our personal care brands consist of wide varieties of products such as Lux soap‚ Lifebuoy soap‚ All Clear shampoo and conditioner‚ Pond’s products‚ Fair and lovely beauty cream‚ Dove soap and other products in Dove brand etc. Being the top line manager in the distribution arena of personal care product‚ I have the duty of running a smooth the distribution process. It involves monitoring the lower
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Target’s Up & Up body wash. The Up & Up’s Delicate Exfoliating Body Wash is compared to the national brand Dove Exfoliating Body Wash. They both are 24 oz and have the same package size and color. The Up & Up is $3.24 whereas Dove is $5.49 which is 69% more expensive than the Up & Up body wash. In terms of packing‚ the Up & Up body wash has the same packing as the Dove body wash. They are very identical to each other and have the same shape and color.
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A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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10. Recommendation (View your opinion) 11. Conclusion 12. Referrences Keya Super Beauty Soap Client Brief Shafquat Kabir (Sqk) MKT 337 Sec: 6 Fariha Tabassum 0930242530 Mir Sawam Sauhrid 0920216030 Md. Tanvir Hassan 092057453 Shakawat Hossain Patwary 1030350030 Tashfiq Shad 0910344030 Montasir Hossain 0910939020 Keya Super Beauty Soap Company Profile Key Info | Keya Super Beauty Soap | Type | Manufacturer | Industry | Cosmetic | Founded | 1997 | Headquarters | Factory: Jarun
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50 Years of Dove: The Story of a Brand (1955-2005) (Feature Article for Ogilvy & Mather Worldwide’s Intranet) Brand History Dove. 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It went beyond mere "soap" to enhance the American woman’s beauty. Today it is a global masterbrand with products ranging from the original beauty bar to facial foam‚ to deodorant to shampoo. Its latest campaign sets out to widen and redefine the perception of beauty
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