"Competitors Of Shampoo Head And Shoulders" Essays and Research Papers

1 - 10 of 500

Competitors Of Shampoo Head And Shoulders

Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA The company was established by William Procter and James Gamble on October 31, 1837. P&G established its India subsidiary “P&G India” in 1964 serving over 650 million customers in India Currently P&G India is present in the following market segments:-  Beauty and Grooming  Healthcare  Baby care & Family Home care  Fabric care...

Premium Diaper, Marketing, Procter & Gamble 512  Words | 4  Pages

Open Document

Head and Shoulders

INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G, this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore, Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%...

Premium Advertising, Dandruff, Hair care 1660  Words | 7  Pages

Open Document

The Shampoo to Beat All Shampoos

Angelo A. Martinez EN 11 R-49 On the 1st of July 2007, Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff, and nourish the scalp at the same time. Once it was launched, there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol, an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well, having high-quality television...

Premium Coca-Cola, Hair care, Infomercial 1219  Words | 3  Pages

Open Document

Head and Shoulders Market Analysis in Indian Context

candle. It marketed a new soap named Ivory that floats on water during 1880s. * Proctor & Gamble diversified its portfolio by introducing Crisco, a shortening made of vegetable oils rather than animal fats. Afterward they forayed into detergent, shampoo, toothpaste, toilet paper, disposable diapers etc. * They acquired many companies which help diversify their portfolio. In 1930 they acquired Thomas Hedley Co. in England which made them a global organization. Gradually they acquired Folgers Coffee...

Premium Brand, Dandruff, Diaper 694  Words | 3  Pages

Open Document

Head & Shoulders

Head & Shoulders Abstract Recently, P&G, especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event, P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation, by doing some maketing analysis of Head & Shoulders, I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G, NYSE: PG) is an American multinational ...

Premium Brand, Brand management, Dandruff 2106  Words | 7  Pages

Open Document


SHAMPOO BY MANEESHA .R BSC PHYSICS DEFINTION: Shampoo is a hair care product used for the removal of oils,...

Premium Ammonium lauryl sulfate, Dandruff, Hair care 1310  Words | 5  Pages

Open Document

This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly, this report will introduce the research and methods

researchers started making a new anti-dandruff shampoo in 1950. (Procter & Gamble, 2010) the new anti-dandruff shampoo is Head & Shoulders. Head & Shoulders is an old brand. In 1961 for the first time it entered the US market, but now it is a modern product, because “Head & Shoulders shampoo is a high-tech product, mainly focused on clearing dandruff. The active ingredient is pyrithione zinc, and this ingredient can effectively remove dandruff.”(Head & Shoulders, 2013) Today, the main competition in the...

Premium Brand, Customer, Head & Shoulders 1124  Words | 6  Pages

Open Document

Head & Shoulder Marketing

get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their hair. Apart from that, consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that, the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white...

Premium Brand, Dandruff, Johor 3462  Words | 11  Pages

Open Document

Competitor Analysis On Shampoo Market

Competitor analysis on shampoo market Industry perspective In industry perspective, a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. Competitive positions on existing brands: Market leader : Rejoice , , Vidal Sassoon, Pantene and Head & Shoulders (P&G is the No. 1 consumer goods company in Hong Kong. It is also the category market leader in Baby care, Shampoo, Conditioner, and Facial Moisturizer.- http://hk-tw...

Premium Competition, Competitor analysis, Hair 485  Words | 3  Pages

Open Document

Dandruff and Shampoo

Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends, and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically...

Premium Brand, Dandruff, Hair 1230  Words | 6  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free