Behaviour Towards Products of Hindustan Unilever Ltd (Hul)

Topics: Unilever, Hindustan Unilever, Harish Manwani Pages: 21 (4666 words) Published: June 22, 2013
A PROJECT REPORT
On
Study of Consumer Behaviour towards Products Of
Hindustan Unilever Ltd (HUL)
(Submitted in partial fulfillment of the requirement of Bachelor of Business Administration, Distance Education)

Punjab technical University, Jalandhar

Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment No: 820121066 Specialization: Marketing

BBA (2008-2011)

Indraprastha Institute of Technology & Management,
D-21 Institutional Area janakpuri, New Delhi

ACKNOWLEDGEMENT

Survey is an excellent tool for learning an exploration no classroom routine can substitute which is possible while working in real situations application of the article knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, which we express to other for the help and the needy service they render during the development of this project. First of all I wish to express my profound gratitude & sincere thanks to my esteemed learned Director who allowed me to conduct the survey. I would like to thank my lect. Mrs. Nisha Solanki who has always there to help and guide me when I needed help. His perceptive criticism kept me working to make the project more full proof. I am thankful to her for her encouraging & enriching experience for me. I am very thankful to him for all the addition & enhancement done to us. No words can adequately express our overriding debt of gratitude to my parents whose support helps me in all the way above all I shall thank all my friends….!

Name: KALPESH PATEL

Enroll no: 820121066  
TABLE OF CONTENTS

1.Company Profile 4 2.Introduction 8 3.Rationale 11 4.Literature review and Problem formulation 12 5.Objectives and Research Mythology 14 6.Analysis and Interpretation of data 19 7.Conclusions / Suggestions 28 8.Reference / Bibliography 31 9.Appendix

a.Questionnaire 32

COMPANY PROFILE

If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded in identifying itself with Indian aspirations and needs in every walk of life.

Type
Public company BSE: 500696

IndustryFast Moving Consumer Goods FMCG)

Founded1933
HeadquartersMumbai, India

Key peopleHarish Manwani (Chairman), Nitin Paranjpe (CEO and Managing Director) ProductsHome & Personal Care, Food & Beverages
Revenue 17,873.44 crore (US$3.97 billion) (2009-2010) [1]

Net income
2,202.03 crore (US$488.85 million)

EmployeesOver 65,000 direct & indirect employees
Parent
Unilever Plc (52%)

Websitewww.hul.co.in

History of HUL
In the summer of 1888, visitors to the Kolkata harbor noticed crates full of Sunlight soap bars, embossed with the words “Made in England by Lever Brothers". With it began an era of marketing branded Fast Moving Consumer Goods (FMCG). Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in...

Bibliography: Revenue 17,873.44 crore (US$3.97 billion) (2009-2010) [1]
Net income
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