ANSWER KEY A Name__________________________ Row__________ Marketing 3213 Summer 2011 Distance Learning Exam 3 Do not open this booklet until instructed to do so. Darken the correct answer to each of the questions on the answer
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Cost-Conscious Marketing Research by Alan R. Andreasen Many small businesses and nonprofit organizations assiduously avoid more than a cursory flirtation with marketing research because they misunderstand what it is and what it can accomplish. Five misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey
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DATE: October 14‚ 2012 Expository essay Essay topic: Urban Planners visions Thesis statement: the urban planners such as Jane Jacobs and Daniel Burnham decided to approach the solution with eyes on the street‚ separate work places and specific residential zone. Safe cities are related by their design‚ besides they provide a sense of security those who inhabit there. According to the urban planners‚ there are several proposal and different manners to design safe cities such as
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Architect Eero Saarinen TWA Terminal‚ JFK Airport‚ New York Architect Eero Saarinen(1910-1961)‚ classified as a Neo-Expressionist‚ brought a sculptor’s sensibility to his buildings. Neo-Expressionism architecture is modernist and abstract‚ but with romantic imagery and the intuitive shapes. Saarinen is best known for the TWA Terminal‚ JFK Airport‚ New York‚ where he captured the excitement of flight with giant wings of concrete. Other examples of the Neo-Expressionism style of architecture are
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Marketing research is the systematic and objective identification‚ collection‚ analysis‚ dissemination‚ and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. Problem Identification Research: Research undertaken to help identify problems which are not necessarily apparent on the surface and yet exist or are likely to arise in the future. Examples: market potential‚ market share‚ image‚ market characteristics
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Chapter 2 1. (a) Using Medtronic as an example‚ explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear‚ concise‚ meaningful‚ inspirational‚ statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers‚ market‚ products and technology. They stated the business
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Introduction to Marketing Research Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: "Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through
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Which of the following professional organizations serves the marketing research industry? A. Marketing Research Association The marketing research industry has a certification program for marketing researchers and this certification program is hosted by: D. Marketing Research Association (MRA) Which of the following best illustrates the Service-Dominant Logic for Marketing? A. Decision makers should know their firms ’ core competencies. One of the implications discussed
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CET Assignments Assignment 2: Understanding roles‚ responsibilities and relationships in education and training Assignment (C&G CET Unit 301) Unit Ref 1. Research aspects of all of the following topics: a) the teaching/training role and responsibilities in education and training b) how the teaching/training role involves working with other professionals c) the boundaries between the teaching/training role and other professional roles including points of referral to meet the needs of learners
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Case Study 3-4 Marketing to the Bottom of the Pyramid 1. Questions to use as start in evaluating the potential of a specific BOP market segment. • What does the BOP market lack in the specific country? • What are the health issues that plague the area? • Are the BOP communities self sustainable or do they rely on expensive services from outside sources? • What do the BOP value? • What kind of entertainment does the BOP enjoy? • What does the BOP do for extra curricular activities
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