Marketing Exam 3
ANSWER KEY A Name__________________________ Row__________
Marketing 3213 Summer 2011 Distance Learning Exam 3
Do not open this booklet until instructed to do so. Darken the correct answer to each of the questions on the answer sheet. If you have any questions please ask the proctor. When you have completed the exam, hand in the exam and answer sheet to the proctor.
A 1. Which of the following is not one of the variables used by customers to evaluate service quality? a. intangibles b. reliability c. credibility d. security e. access E 2. While there are four Ps of marketing, there are _____ Ps of services. a. 3 b. 5 c. 6 d. 7 e. 8 A 3. Newman’s Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauce, and salad dressings under the Newman’s Own brand name. These product lines comprise a company’s: a. product mix. b. stock keeping units. c. product category. d. product hierarchy. e. marketing category. C 4. Which of the following service quality variables is most important to the consumer? a. access b. courtesy c. reliability d. tangibles e. competence C 5. Theoretically based on the marketing concept, which of the following would most likely be the best source for new product ideas? a. top management b. scientists c. customers d. salesmen e. competitors B 6. A bell was added to the first personal computers so that users would know that the machine was working.
Marketing 3213 Summer 2011 Distance Learning Exam 3
Do not open this booklet until instructed to do so. Darken the correct answer to each of the questions on the answer sheet. If you have any questions please ask the proctor. When you have completed the exam, hand in the exam and answer sheet to the proctor.
A 1. Which of the following is not one of the variables used by customers to evaluate service quality? a. intangibles b. reliability c. credibility d. security e. access E 2. While there are four Ps of marketing, there are _____ Ps of services. a. 3 b. 5 c. 6 d. 7 e. 8 A 3. Newman’s Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauce, and salad dressings under the Newman’s Own brand name. These product lines comprise a company’s: a. product mix. b. stock keeping units. c. product category. d. product hierarchy. e. marketing category. C 4. Which of the following service quality variables is most important to the consumer? a. access b. courtesy c. reliability d. tangibles e. competence C 5. Theoretically based on the marketing concept, which of the following would most likely be the best source for new product ideas? a. top management b. scientists c. customers d. salesmen e. competitors B 6. A bell was added to the first personal computers so that users would know that the machine was working.