the rate (percentage) that a company has to pay to its creditors and shareholders to finance assets. It is the “cost” of their worth. Companies raise money from many different types of securities and loans and the various required returns are what make up the cost of capital. WACC is used to decide if an investment is worth it or not based on the weights of debt and equity. Why WACC is important * To decide what projects to accept or reject. Rate of return should be equal to or greater than
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and in every generation there is improvement in communication because of the advent of technology‚ but‚ “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” by Albert Einstein. Can really technologies make human become idiot? Actually‚ people become more creative in molding the thing that was invented before such as cellphones or mobile phones. As recent study in year of 2009 and 2018‚ the mobile phones was invented in the year of 1940s
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Nike Debate Business Aspect: ⦁ Nike is a business and their priority is to minimize cost and maximize revenue for its public shareholders ⦁ COUNTER AGRUMENT: Instead of attacking Nike‚ protest against taxes and regulations that lower the firms return on invested capital‚ leading to lower wages for the employees? (mise.org) ⦁ COUNTER AGRUMENT:Why dont we make Nike shoes in America? Shoe business in the U.S. has been non profitable since 1984. Nike had two factories in Maine and New Hampshire but
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Nike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand ¡V that is‚ how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike‚ unlike its competitors‚ wants to be seen more as a symbol of strength‚ dedication‚ hard work‚ sweat‚ perseverance and the desire
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山大范德萨发松岛枫 Top Ten World’s Young Geniuses in Education Share On EmailEmail Share Favorite RePublish Article Tweet Kim Ung-Yong making history as the highest IQ person and Gregory Smith being nominated a Nobel Peace Prize are among top ten world’s young geniuses. Kim Ung-Yong: The world’s highest IQ According to the Guinness Book of World Records‚ Kim Ung-Yong has the highest IQ of anyone on Earth and is the most intelligent man alive today. He was able to read in Japanese
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1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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How can Mattel reverse the decline in Barbie’s sales? Should Mattel giveup on Barbie and accept the fact that the brand will never regain its former sales status? Explain. Although Barbie remains a blockbuster by any standard‚ Barbie’s popularity has slipped over the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with
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functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Name: Carla Sharafeldine Student ID Number : 101021264 Question 1 (25 marks‚ 400 words) Give three examples of how Kellogg’s demonstrates good supply chain management. How can Kellogg’s make improvements both for its business and for the environment? After going through Kellogg’s supply chain in deep‚ we can find out that the process they are applying covers each step of the marketing matrix in a
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