BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the project report under my supervision from 4th of jan. to 10th april2010. Date: Signature of the student Place: Pune
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that to determine a viable strategy for catering it is crucial initially to clearly define the broad objectives and policies at a strategic and operational level and to communicate these clearly to both the Catering Team and the employees as a whole. Some of the questions that require clarification include: To what extent should catering be providing a welfare benefit to the staff? Should catering operate as a service to support the wider needs of the company? Should the financial
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in the past. What is/was their strategy? Is/Was it a sound strategy? Do/Did they have a competitive advantage? Do/Did they have a sustainable competitive advantage? Is/Was the organization adhering to their strategy or deviating from it? Where are/were they strong? Where are/were they weak? If you were President of the organization‚ what recommendations would you make to ensure success with this strategy? NOTE: I have often heard people say‚ we need a new strategy. It is IMPERATIVE to understand
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In March of 1979‚ Emerson Electric Company purchased Skil Corporation‚ a manufacturer of power tools‚ for $58 million. Emerson began as a manufacturer of electric motors and fans and gradually expanded into a variety of consumer and industrial electrical components and systems by following a strategy of acquisitions of related smaller companies in order to achieve the goal of increasing sales by 15% annually and doubling profits by 1981. The company’s stated goal was to be the best-cost producer
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COCACOLA STRENGTHS Brand Image Brand image is very high throughout the world. It’s so famous that almost everyone knows about it. It develops so strong image that also has a great effect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well-known brand name “Coca-Cola”. Coke is well supported by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong
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WELCOME TO OUR PRESENTATION Topic: Performance measurement and appraisal of Coca-Cola Company Group Members Md. Likhon 080102005 Farhan Uddin Ahmed 080102023 Md. Atiqul Islam 080102025 Muhammad Sazzad Hussain Chowdhury 080102027 Shabnam Jahan 070102004 2 Muhammad Sazzad Hussain Chowdhury 080102027 3 Performance Measurement Performance measurement is the process whereby an organization establishes the parameters within which programs‚ investments‚ and acquisitions are reaching the
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Corporate Level Strategy (Video 1) Corporate Level Strategy describes the entire strategic scope of the organization. This is the panoramic view of the organization. It is the strategy by which an organization decides in which product or service markets to compete and in which geographical regions to operate. Normally the organizations‚ who have multiple businesses‚ use corporate level strategy for allocation and distribution of resources i.e. how cash‚ equipment‚ staffing‚ and other resources are
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Diversification strategy is used to increase the firm’s value by improving its overall performance. Value here is created here either through related diversification ( my report) or through unrelated diversification ( which will be discussed further) when the strategy allows a company’s business to increase revenues or reduce cost while implementing their business –level strategies In some case‚ using diversification strategy may have nothing to do with increasing the firm’s value; in fact it
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Functional Level Strategy After discussing the Business Level Strategy‚ a directional structure is already been made for Pran based on the corporate level strategy ‘Big Target Market’. In business level strategy an overall strategy is proposed which will only be achieved by dividing works between different departments’ ex. Finance‚ Marketing‚ Human Resource Management‚ Research & Development and Production. In functional level strategy there will be a short description of each department work strategy
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Hierarchical Levels of Strategy Strategy can be formulated on three different levels: corporate level business unit level functional or departmental level. While strategy may be about competing and surviving as a firm‚ one can argue that products‚ not corporations compete‚ and products are developed by business units. The role of the corporation then is to manage its business units and products so that each is competitive and so that each contributes to corporate purposes. Consider
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