Justin Hazlett BUSN 6610 Harley Davidson Case February 12‚ 2012 Since Harley Davison Motor Company started in 1903‚ they have been successfully “taking the work out of bicycling” better than any other motorcycle manufacturing company. They have experienced great success recently with growing numbers in their percentage of motorcycles shipped‚ up 14 percent from 1997‚ and their target market size‚ up 13.8 percent from 1997. Their brand has also grown so strong over the years that customers
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The core problems that Harley Davidson faces on an ongoing basis are maintaining their market position in North America while expanding their market segments to a younger and broader scope of riding enthusiasts and their ability to expand their market position in international markets. Due to the longevity of Harley Davidson’s existence they are faced with numerous challenges. Over the years it have become quite difficult for Harley Davidson to maintain their position of high profitability within
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VI. Appendices and Supporting Information I. EXECUTIVE SUMMARY The Harley-Davison motorcycle has been an American icon since the early 1900’s. They are known for producing high quality motorcycles and associated products; the company is renown for its customization of motorcycles. Distribution of Harley-Davidson motorcycles is accomplished through privately owned dealerships around the world. In addition‚ Harley-Davidson is also well known for their strong customer loyalty. This loyalty is shown
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“Strategic planning involves identifying the current business of a firm and the business it wants for the future‚ and the course of action or strategy it will use to pursue its objectives.” (definition) While Harley-Davidson and its competitors‚ both domestic and international‚ have been alive for decades‚ it is becoming increasingly difficult to shift such established entities to compliment a new‚ younger group of potential riders. An expanding economy‚ technological advances such as the internet
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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Mackenzie Wolter Case Study 3: Harley Davidson 8/7/12 Comeback Analysis 1. JIT Inventory – “lean production” allowed for product diversification‚ drastically cut “throughput time‚” and provided for job enrichment amongst employees 2. EI – decentralized operations and communication lines 3. SOC – helped detect defects early on in the manufacturing process 4. Supplier Relations – “preferred suppliers” and long-term contracts 5. Labor Relations – “close cooperation” 6. Marketing
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The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions‚ projects‚ geography‚ or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe‚ Middle East‚ Africa‚ Asia‚ Latin America‚ US‚ and Canada. 2. Is the structure clearly understood by everyone in the corporation? Yes. The employees
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Harley –Davidson is a luxury motorcycle company which has huge loyal customer base most of middle aged and high income men. It also has loyal employee who contributed much to the company when it went through some rough time. With high quality product‚ loyal customers and hardworking employees‚ Harley-Davidson has gone through all the hard time and now is a fine company which also has stable financial statements as well. However‚ Harley-Davidson has its own problem like any other corporations. The
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Harley Davidson Perfume The positioning of a brand is a company value that can be limitless‚ often being superior that the product itself. This is the case of HD motorcycles‚ where the symbol of extreme masculinity and liberty in the road had been built up after 107 years in the motorbike industry‚ making the company have the 50 % of market participation in cruisers line‚ beating the Japanese competition‚ who have higher technology products‚ with more powerful engines and with way lower prices
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Marketing a. Harley marketing philosophy was developed based on the customers’ desires‚ gathered through surveys‚ interviews and focus groups. b. Efforts focus on distribution divided among dealer promotions‚ customer events‚ magazine and direct mail advertising‚ public relations‚ cooperative programs with Harley Davidson/Buell Dealers‚ and national television advertising. c. Harley’s promotional events are rallies and motorcycle consumer shows. 2. Finance a. Harley went public in 1986
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