Preview

Harley Davidsons Organizational Culture

Good Essays
Open Document
Open Document
982 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Harley Davidsons Organizational Culture
Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family, that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson is able to implement such strong cultural through the passion and value which Harley is able to provide quality and love of their product. Through this Learning Journal I am going to summarize the Thesis paper, which I chose to read and then discuss and apply my opinions and values to the Journal. The Thesis Paper that I have chosen to analyze is “Harley Davidson, a spirit of American freedom for 100 Years” by Joseph W.Lynch. This reading involved 6 chapters. The first chapter establishes the main research question “How has Harley-Davidson survived 100 years in existence and successfully created a lifestyle (or culture) on the Harley Davidson products and company?” (PAGE 3) and the parameters of the study. The second chapter reflects the history of Harley Davidson, along with what Harley Davidson has done to withstand the slumps and how they have thrived through the booms. The third chapter, where I did most of my in depth study, analyzes the most important aspects of Harley how their brand and quality thrives, how their image has been represented, and their current branding, all relating to the culture of the organization and how it makes Harley the way it is. The fourth chapter follows a review and conclusion, the fifth a survey and interviews, and the sixth a summary, conclusion and recommendations. Following all the chapters, a bibliography, appendix, and survey example. Harley Davidson introduces their organization more as a family than any other type of group

You May Also Find These Documents Helpful

  • Good Essays

    As I read chapter 11under the paragraphs; intergroup operating problems, suboptimization and intergroup competition. I reflect back and can’t help but noticed that all, battles that arises from different departments from my high to low conflicts. What I understood Harley Davidson implemented at their Kansas City plant, is a remarkable feat not only did they give each department tools and the ownership. They did this in a way that no other companies has done before; by dividing the planet into four operating groups each of them elects a representative to be directly involved with the policymaking of the plant operations. Harley Davidson also, gave the operating group the ability to set their own schedules this makes for a great low conflict of home and work relationships.…

    • 583 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data, 2011). There are three key elements in which the company has to improve to continue making profit. First, resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly, intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales and profit, finally, competition is strong and the brand name alone will not increase its profitability. Strategic Global Branding is the main key to Harley Davidson’s continued rise, and without it the company will stagnate and be reduced to a minor player in the motorcycle industry.…

    • 1605 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch.…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ans2: Yes, the culture at WestJet is as important to the competitive success of WestJet as its management team believes it to be. It is because culture consists of shared values, beliefs and assumptions. They had strong coordination, conflict resolutions system and great financial success which is clearly shown in the study. Their working culture was an advantage in their success. A culture of care was regarded necessary for providing customer satisfaction. The following policies were adopted in their culture which helped West Jet making achievement.…

    • 1176 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee, WI, Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists rallying last summer on the shores of Lake Michigan. In 1929, there were 241 motorcycle manufacturers in the US. After the Depression, only two remained: Harley and Indian. By 1953, Indian went out of business, leaving Harley-Davidson as the only American motorcycle manufacturer. Financial difficulties in the 1970’s led to the parent company, AMF putting the motorcycle division up for sale. Without a buyer, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed goods, such as apparel and related accessories. Now a publicly owned company, Harley has scored double digit growth for eighteen consecutive years. Harley transformed itself into a strong marketing company with a focus on lifestyle image and product quality.…

    • 2396 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Talon is Harley-Davidson’s proprietary dealer management system. Talon handles inventory, vehicle registration, warranties, and point-of-sale transactions for all of Harley-Davidson’s dealerships. The system helps improve decision-making capabilities by offering an enterprise wide view of operations, sales, and expenses. The system automatically generates part orders, taking much of the guesswork out of replenishment. Most significantly, the system allows the company to review and analyze information across its global organization giving it a 360-degree view into enterprise wide information that supports strategic goal setting and decision making throughout all levels of the organization.…

    • 763 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Cmi Level 7 Unit 7006

    • 3287 Words
    • 14 Pages

    HARLEY-DAVIDSON, INC. IS AN ACTION-ORIENTED, INTERNATIONAL COMPANY, A LEADER IN ITS COMMITMENT TO CONTINUOUSLY IMPROVE OUR MUTUALLY BENEFICIAL RELATIONSHIPS WITH STAKEHOLDERS (CUSTOMERS, SUPPLIERS, EMPLOYEES, SHAREHOLDERS, GOVERNMENT, AND SOCIETY). HARLEY-DAVIDSON BELIEVES THE KEY TO SUCCESS IS TO BALANCE STAKEHOLDERSí INTERESTS THROUGH THE EMPOWERMENT OF ALL EMPLOYEES TO FOCUS ON VALUEADDED ACTIVITIES.Doing Business With Harley-Davidson…

    • 3287 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Organizational culture can loosely be defined as the shared assumptions, beliefs, and "normal behaviors" (norms) of a group. These are powerful influences on the way people live and act, and they define what is "normal" and how to sanction those who are not "normal." To a large degree, what we do is determined by our culture.…

    • 2344 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Harley Davidson Case Study

    • 1025 Words
    • 5 Pages

    The company Harley Davidson was discovered by William S. Harley and Arthur Davidson when they designed their first motorcycle in 1903. The first dealership opened in Chicago in 1904. The mission of Harley Davidson is “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Some of the components of an effective mission statement are incorporated within the mission statement. These components include the customer aspect, because the statement mentions the customer. Another is the market because the statement states that the company strives to create a superior value in every market in which it serves. The company also has a value statement that can probably be used in congruence with the mission statement. The value statement states that:…

    • 1025 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    organizational behavior

    • 1750 Words
    • 6 Pages

    3. Use the competing values framework to diagnose Chrysler’s culture. To what extent does it possess characteristics associated with clan, adhocracy, market, and hierarchy cultures? Discuss.…

    • 1750 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    This project will be base on organisation culture as a whole in comparison with innovative organisation Virgin’s culture, Is it having a single or multiple cultures? And then culture linkage with business aspects (Strategy, Structure, Pay/Rewards and Leadership).…

    • 4259 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    “Posse Ride” is the main instrument to connect company to the customers and to build the product’s brand concept.…

    • 522 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    1. IF you were CEO of Harley Davidson, How would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?…

    • 816 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Falcon Computer

    • 967 Words
    • 4 Pages

    A small group of managers at Falcon Computer met regularly on Wednesday mornings to develop a statement capturing what they considered to be a “Falcon culture”. Their discussions were wide-ranging, covering what they thought their firm’s culture was, what it should be, and how to create it. They were probably influenced by other firms in their environment, since they were located in the Silicon Valley are of California.…

    • 967 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    349.196 units to retailers (21,7 % abroad) and it has a domestic market share of…

    • 387 Words
    • 3 Pages
    Satisfactory Essays