on British Airway’s (BA) Word count: Part 2: Academic report to evaluate the implementation and resistance of such change management from one of the three stakeholders’ point of view Word count: Part 3: Seminar-based portfolio evidences. Word count: Siti Nuraisah Binte Zailani W11039814 Part 1 British Airway’s 1. Introduction 2. Change management in British Airway’s 2.1 Organisational context (British Airway’s:
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BCarroll‚ Archie B. The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders‚ Business Horizons‚ July-August 1991 For the better part of 30 years now‚ corporate executives have struggled with the issue of the firm’s responsibility to its society. Early on it was argued by some that the corporation ’ sole responsibility was to provide a maximum financial return to s shareholders. It became quickly apparent to everyone‚ however‚ that this
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Organizational culture is defined as collective behavior that consists of artifacts‚ exposed values and basic assumptions (Schein 1997). From this definition‚ three levels of organizational culture are derived. The first level is artifacts or tangible elements to the organization which comprises of the architecture‚ technology‚ products‚ furniture‚ style‚ dress code and language. It is recognizable when visibly observed but does not reflect the organizational culture. The second level is in the exposed
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References: Books / Articles British Airways‚ (2012)‚ Our strategy and objectives‚ annual report and accounts 2011/2012 British Airways‚ (2011)‚ Our strategy and objectives‚ annual report and accounts 2010/2011 British Airways‚ (2010)‚ Our strategy and objectives‚ annual report and accounts 2009/2010 British Airways‚ (2009)‚ Our strategy and objectives‚ annual report and accounts 2008/2009 British Airways‚ (2008)‚ Corporate Responsibility‚ annual report and accounts
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the image to make them try again the service. The position The position held by British Airways is situated in the range high-cost because they focus on Businessman who can afford a good service to pass their working trip. Also‚ that company is considerate as an international airline company to the extent that they provide around 170 destinations in the world in more than 80 countries... The promise British Airways is an airline company so she provides a service of transport around the world. BA
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Table of Contents EXECUTIVE SUMMARY 2 1. COMPANY OVERVIEW 2 1.1 RECENT PROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED
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not in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However‚ the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers‚ the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that
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on British Airways Strategies 22 10.0 BCG GROWTH-SHARE MATRIX 23 10.1 Strategy Implementation on British Airways 24 11.0 Strategic leadership 25 11.1 Corporate governance: 25 EXECUTIVE SUMMARY The main aim of this report was for the purpose of producing s strategic plan using theories of strategic management for British Airways that can be implemented over the next three year period. At the same time‚ being the United Kingdom’s leader in airline operations‚ British Airways has
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British Airways plc‚ widely recognised as the largest airline of the United Kingdom‚ has very recently signed an agreement with the Spanish airline‚ Iberia‚ for the merger of the two organisations. The merger agreement‚ when complete‚ will result in the formation of the world’s sixth largest airline‚ in terms of revenues. In Europe the merged airline will rank third in the pecking order‚ behind Air France-KLM and Lufthansa. The new company‚ valued at USD 7.5 billion‚ will be known as the International
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Change Management in British Airways Name Class Affiliation Instructor Date Table of Contents TOC o 1-3 h z u HYPERLINK l _Toc353214240 Introduction PAGEREF _Toc353214240 h 3 HYPERLINK l _Toc353214241 Context of the change PAGEREF _Toc353214241 h 3 HYPERLINK l _Toc353214242 Evaluation of the nature of such changes PAGEREF _Toc353214242 h 4 HYPERLINK l _Toc353214243 The change management strategy PAGEREF _Toc353214243 h 5 HYPERLINK l _Toc353214244 The challenges and difficulties in implementing
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