forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so‚ all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics
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Educating Rita Educating Rita By Armstrong Chikava Educating Rita written Willy Russel is a great play with a good dialogue. The play focuses on only two characters‚ Rita and her teacher Frank. Personally I like Rita’s personality even though I couldn’t really relate to her at all. Rita is portrayed as a working class woman but she wants to change herself and her class‚ it appears that she isn’t satisfied with who she is. During the play‚ she tries to break away from her social
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Dove is a well-known chocolate brand‚ and there is a romantic story behind the name ‘Dove’. It was the spring of 1919‚ when Princess Charlotte from Luxembourg married Prince Felix of Bourbon-Parma. It was a big ceremony so that the 18 year-old boy Leon‚ who worked for Luxembourg for years‚ was very busy during that time. His worked for such a long time that his hands were full of wounds. One day‚ when he was washing the dishes an angle voice came into his ear ‘That must be hurt‚ isn’t it?’ This beautiful
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Oedipus Rex follows the clear nature of a tragedy‚ in that it encompasses the common conventions of a Greek Tragedy‚ with ones life being controlled by fate and the gods. The gods inflict ate on Oedipus which leads to serious characteristic flaws including hubris‚ and the tragedy ends with a nemesis worse than death. The tragic nature of the play and the themes are conveyed not only through these features‚ but also through the role of the chorus and dramatic techniques including irony. Oedipus is
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“Shall I expel this poison in the bloodFor whoso slew that the king might have a mind”This quote shows the presence of fate when Oedipus declares his intent to solve the murder of Laius which is expressed by the metaphor of “expelling the poison in the blood” and righting the wrong. The second part of the quote‚ “for whoso slew the king might have a mind to strike me too with his assassin hand” also shows the intervention of fate when Oedipus denounces the murderer in front of his citizens when he himself
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these types of people end up with a wealth of success‚ but it always comes with a cost: they expose who they really are‚ for better or worse. In Antigone‚ a tragic play by Sophocles that takes place in Greece in around 441 B.C.‚ a man named Creon takes over as king of Thebes after the exile of his brother in-law and former king‚
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INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
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two genders. In narratives they are often shown to be compelling and brilliant. However frequently coupled with man’s brilliance is a trait of ignorance. That is just the case in the play‚ “A Doll’s House” by Henrik Ibsen; and in the tragedy‚ “Oedipus the King”. In “A Doll’s House”‚ the main male character is man by the name of Torvald Helmer. Torvald’s dominance over his wife‚ Nora‚ is repeatedly shown throughout the play. Torvald adopts the belief that a man’s role in marriage is to protect and steer
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the play Oedipus Rex‚ Tiresias contrast with Oedipus because he tells him he was the murder of king Laius. Oedipus is really lost‚ He doesn’t know who he is and doesn’t know his faith. Tiresias does a big part because without the prophecy wouldn’t know he was the murder of king Laius. Oedipus goes through a long journey to know who he is. Oedipus a tragic hero had a variety of things that happened to him. Oedipus goes to the blind prophet and begs them to tell him who was the murder of king Laius.
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Burke Contemp. Themes in Lit. 6 October 2009 Oedipus as a Tragic Hero There are many different characteristics that make a tragic hero worthy of popularity. All great heros throughout literature and history have been of noble birth‚ been fated by the gods to disaster‚ captured sympathy from the audience‚ and possessed a tragic flaw. Oedipus the King had all of these characteristics throughout his history and family. Oedipus posses qualities that are both empowering and a downfall. Since prophecies
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