company‚ Sony Corporation‚ was subjected to a spate of restructuring exercises since 1994 to improve the financial performance and competitiveness of the company. With the initial efforts to restructure the company not yielding results‚ Sony went in for a revamp of the top management in 2000. The efforts by the top management in organizational restructuring failed to put Sony back on the growth track. At this juncture‚ in 2005‚ Howard Stringer became the first non-Japanese CEO of Sony. Under his
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How should Lopez interpret and compare the different studies? Lopez needs to design his marketing strategy based on four market research efforts – large scale study of the Chinese laptop consumer‚ detailed interviews with laptop users‚ results of the CLUES report and Project Compass. My recommendation is for Lopez to utilize each of these tools in varying quantities during different stages of his Segmentation‚ Targeting and Positioning (STP) strategy. The Shanghai report identified that China has
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Advertising Management Make Yourself Heard Ericsson‟s Global Brand Campaign In partial fulfilment of the course Advertising Management under the guidance of Prof. Mukul Gupta‚ Marketing Area‚ MDI Gurgaon Submitted by: Aditya Malhotra Divya Gosain Abhinav Singhvi Kaustuv Gupta Manish Sharma 13th December 2010 09P125 09P135 09P182 09P203 09P206 1 Introduction Ericsson is a 120 year old company and the leading supplier of equipment and services for the telecommunications industry
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1.0 Company’s background Borneo Poultry Sdn. Bhd is a company that focusing on production of chicken’s meat which will soon to be one of the companies responsible in supplying poultry products in Sabah‚ specifically in Kota Kinabalu district. Borneo Poultry farm is located in sub-urban industrialised area in Jalan Tuaran‚ Inanam. The company have three business partners and aided with three experienced workers. Chicken’s farming is a lucrative business since chicken’s meat are consumed by universal
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1.0 Introduction& Background of Company JT International Berhad is the Malaysia division of Japan Tobacco International and the third largest tobacco company in Malaysia. JTI Berhad produces the cigarette brands likes Winston‚ Mild Seven‚ Camel and more. For the fiscal year ended December 31‚ 2009‚ its total net sales amounted to RM1‚158.2 million and profit before tax of RM143.6 million. The headquarters located in Menara Manulife‚ Damansara Heights‚ Kuala Lumpur. JTI Berhad has nine Sales State
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Indian Guar Gum Market ▪ India has been a major player in the context of guar and guar gum in the global market. ▪ India’s production contributes to 80% of the world’s total production figuring up to 6 lakh tons. ▪ Rajasthan wholly retains the credit for India’s position producing 70% of the production itself. ▪ Guar is largely consumed as a vegetable in the Indian subcontinent. It is also used in making pickles. ▪ 25000 tons of the total production in the country constitutes
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IOI Corporation Berhad or commonly known as IOI‚ was incorporated on 31 October 1969 as Industrial Oxygen Incorporated Sdn Bhd. IOI is one of Malaysia’s biggest enterprise group that started from industrial gas manufacturing. It ventured into property development in 1982‚ followed by oil palm plantations in 1985. As at June 2009‚ IOI Group employs more than 30‚000 personnel of more than 23 different nationalities in 15 countries. IOI is listed on on the main board of the KLSE (also known as Bursa
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LENOVO COMPANY HISTORY Lenovo Group Limited is today the largest information technology enterprise in China and the third largest computer company in the world which is has an 8.6 per cent share of the PC market‚ after Hewlett-Packard at 15 per cent and Dell of the US at 16.8 per cent. During its first 20 years‚ Lenovo evolved from a small distributor of imported computers into China’s leading computer firm and in 2005‚ it purchased IBM’s division. Lenovo has been the market leader for seven consecutive
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MC Sports - Max‚ Jake‚ Marc & RJ I. Overview a. The retailer we have selected is MC Sports. This retailer is a sporting goods retailer and we have chosen it because we all like golf. MC Sports features products and apparel for all sorts of sports. MC Sports features products for action sports‚ team sports‚ golf and tennis‚ outdoor activities‚ apparel‚ footwear‚ and fitness. b. MC Sports originated in 1946 as a single store in Grand Rapids‚ MI. The original name of the store
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By the 6th century‚ the western Germanic Franks had been Christianised‚ and Francia‚ ruled by the Merovingians‚ was the most powerful of the kingdoms that succeeded the Western Roman Empire. Following the Battle of Tertry‚ however‚ the Merovingians declined into a state of powerlessness‚ for which they have been dubbed the rois fainéants ("do-nothing kings"). Almost all government powers of any consequence were exercised by their chief officer‚ the mayor of the palace.[4] In 687‚ Pippin of Herstal
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