Background & Marketing Strategy
LENOVO COMPANY HISTORY
Lenovo Group Limited is today the largest information technology enterprise in China and the third largest computer company in the world which is has an 8.6 per cent share of the PC market, after Hewlett-Packard at 15 per cent and Dell of the US at 16.8 per cent. During its first 20 years, Lenovo evolved from a small distributor of imported computers into China’s leading computer firm and in 2005, it purchased IBM’s division. Lenovo has been the market leader for seven consecutive years, commanding a 27 per cent share of the domestic PC market. It is also the market leader in the Asia Pacific region (excluding Japan), with a market share of 12.6 per cent.
Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Lenovo also offers Internet access through its FM365.com portal. Its executive headquarters are located in Beijing, People’s Republic of China and in Morrisville, North Carolina, USA. It is incorporated in Hong Kong.
The Lenovo Company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. Originally known as Legend Group Limited and New Technology Developer Incorporated (NTD). With an initial capital outlay of only US$ 30,000 they launched the NTD Inc. funded by the Chinese Academy of Sciences. NTD set up shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research. NTD generated early revenues by distributing imported computers such as IBM PCs to government agencies and large state-owned companies. The company initially began as a reseller, distributor and later CM for foreign brands, including IBM, entering the Chinese market.
IBM Portable Personel Computer introduces its first portable computer in 1984, that it weighing 30
Lenovo Group Limited is today the largest information technology enterprise in China and the third largest computer company in the world which is has an 8.6 per cent share of the PC market, after Hewlett-Packard at 15 per cent and Dell of the US at 16.8 per cent. During its first 20 years, Lenovo evolved from a small distributor of imported computers into China’s leading computer firm and in 2005, it purchased IBM’s division. Lenovo has been the market leader for seven consecutive years, commanding a 27 per cent share of the domestic PC market. It is also the market leader in the Asia Pacific region (excluding Japan), with a market share of 12.6 per cent.
Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Lenovo also offers Internet access through its FM365.com portal. Its executive headquarters are located in Beijing, People’s Republic of China and in Morrisville, North Carolina, USA. It is incorporated in Hong Kong.
The Lenovo Company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. Originally known as Legend Group Limited and New Technology Developer Incorporated (NTD). With an initial capital outlay of only US$ 30,000 they launched the NTD Inc. funded by the Chinese Academy of Sciences. NTD set up shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research. NTD generated early revenues by distributing imported computers such as IBM PCs to government agencies and large state-owned companies. The company initially began as a reseller, distributor and later CM for foreign brands, including IBM, entering the Chinese market.
IBM Portable Personel Computer introduces its first portable computer in 1984, that it weighing 30