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Introduction& Background of Company

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Introduction& Background of Company
1.0 Introduction& Background of Company
JT International Berhad is the Malaysia division of Japan Tobacco International and the third largest tobacco company in Malaysia. JTI Berhad produces the cigarette brands likes Winston, Mild Seven, Camel and more. For the fiscal year ended December 31, 2009, its total net sales amounted to RM1,158.2 million and profit before tax of RM143.6 million. The headquarters located in Menara Manulife, Damansara Heights, Kuala Lumpur. JTI Berhad has nine Sales State offices throughout Malaysia. Manufacturing facilities are placed in Selangor, while its Leaf and Stemmery operations are located in Kelantan. In addition, JTI Berhad has Leaf offices in Sabah and Kelantan.
For the company operating environment, JTI Berhad ensures the capability of the tobacco growing industry by continues to place critical importance in developing strong partnerships with tobacco farmers in Malaysia to increase productivity. Meanwhile, the company also invests in human capital by providing employees with the opportunity to pursue goals and develop professionally.

2.0 Remote Environmental Analysis
The PEST analysis will use to analyse the macroenvironment. For JTI Berhad, they mainly focus on economical and ecological analysis.
Economical
JTI Berhad is under tobacco industry which their primary works is as tobacco distributor. They also provide cigarette and tobacco products. Recently, JT International Berhad registered consolidated revenue of RM298.5 million for the second quarter ended June 30, 2010, an increase of 3.3% compared with RM288.9 million achieved in 2009. They also received higher profit before tax of RM45.1 million, a 10.5% increase compare with RM40.8 million for the same period in 2009. Besides that, they continued to develop high potential and talented employees through complete training and development initiatives in order to mould them into future leaders of JTI Malaysia to bring more profit and optimistic reputation for the

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