"Apple Inc" Essays and Research Papers

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Apple Inc Marketing Report

Apple Inc. Presented by Wei Ping Sirin Taskin John Contents Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co, International Business Machines Corporation...

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Apple Inc. Current Issue

Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative, high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple, four main principles contribute to integrity: honesty, respect, confidentiality, and compliance. Although Apple has consistently won first place as the World’s Most Admired Company, it has experienced several ethical issues within recent years. Among are privacy, sustainability...

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Apple Inc Case Study

Apple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the field...

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Topic Analysis: Apple Inc.

Topic Analysis: Apple Inc. In January 2007, three decades after its incorporation, Apple Computer Inc. shed the second word in its name and became Apple Inc. With this move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future, but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music, with the...

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Apple Inc. Strategy Formulation

Introduction In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. It has about 49,400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries. I personally think that before studying the strategy of any organization we need...

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Strategic Planning at Apple, Inc.

Apple Computer, Inc. whose humble beginnings were borne from two high school friends, Steven Wozniak and Steven Jobs, is now based in Cupertino California and is a Fortune 500 company. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer, 2005). Apple Computer, Inc.'s principle activity is to design, manufacture and market personal computers and related personal computing and communicating solutions. The products are for education, creative, consumer, and...

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 APPLE INC CASE ANALYSIS Clint A. Persaud University of Ontario Institute of Technology October 2014 Question 1 Industry From the beginning of time apple has operated in quite a few industries, the first being the Personal Computer in in 1976 (pg1) and then with the leadership of John Sculley they entered the Desktop Publishing industry from 1985 to 1993 where John Sculley also attempted to implement a low cost strategy (pg2). Scully didn’t stop there he also...

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Marketing Plan for Apple Inc

Marketing Plan for Apple Inc Introduction Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. Additionally, Apple computers designs, builds, and markets a wide array of portable digital music players, telecommunication devices alongside related accessories and services (Cameron & Quinn 2011, p 288). Apple Inc owes its recent success...

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Apple Inc. in 2012

Apple Inc. in 2012 1. What, historically, have been Apple’s competitive advantages? First competitive advantage of Apple is high margin. In Exhibit 5 you can compare the percentage of gross margins and R&D/Sales of three major PC manufacturers. The percentage of gross margin of apple is the highest among the three from 2006 while there is no big difference in R&D/Sales. This implies that the manufacturing process of Apple is more efficient than those of other companies and that consumers are...

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Apple Inc Patent Map

Apple Inc Patent Map/ Track pad As I have searched in the query of WIPO patent scope for the track technology of Apple Inc. I have found 3 patent which is track for music, track for GPS and the last track pad which I choose track pad for further investigation. The new Magic Trackpad is the first Multi‑Touch trackpad designed to work with your Mac desktop computer. It uses the same Multi‑Touch technology you love on the MacBook Pro. And it supports a full set of gestures, giving you a whole new...

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