Introduction Of Apple Inc.
Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984. Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s success was not permanent. Since mid-1980s till mid-1990s, Apple Inc. went through a period of decline and Steve Jobs was fired from the company. Following Steve Job’s dismissal, he founded the company NeXT that was then purchased by Apple Inc. in 1985. Through this transaction, Apple Inc. has brought back Steve Jobs as part of the management team, which led to his position as CEO in 1997. (Linzmayer, 2004)
General Environment Analysis
An external research allows the company to ensure its place in the market, predict modify, proactively respond instead of responding, and impact of its own company for modify and development. The company functions an exterior research of two areas that is opinions are the company’s possibilities and risks.
Political Factors- the stability of issues relating to a country’s politics and how it affects companies and businesses in the particular region.
Economic Factors- local companies are affected by local economic conditions, regional firms by regional conditions, and national companies by national and international conditions.
Social Factors- sociocultural conditions, which can directly impact a business now and then. These conditions include demographics trends with factors relating to population size, age distribution, and ethnic mix. A company owns its success to its ability to adapt its product and services to sociocultural conditions.
Technological Factors- changes relating to technology. A company must assure its position and its ability to stay relevant and competitive in the industry by constantly reviewing the technological changes and applying it to its products and services.
Environmental Factors- weather and climate change.
Legal Factors- government policies and actions can have a significant impact on firms. (Kaplan Study Guide, 2014)
In 2007, Apple Inc. obtained 52% of its business outside the US. The company manufactures its products and components in countries outside the US like Ireland, China, Czech Republic and Cork. This would mean that political factors would play a significant part of the company’s business. Poor political relations among the countries including wars and terrorism would affect and influence the company’s business strongly as Apple Inc. holds no control over these factors. (CNetnews, 2012)
The global economic depression has impacted Apple Inc. significantly as the inflation rate increases followed by the unemployment rate in the country. As Apple Inc. products are considered as luxury products, this resulted in securing lesser customers. Moreover, the fluctuation of US dollar value affects the company’s products. To turn things around, Apple Inc. has since purchased foreign currencies, thus reducing economic effects on the company followed by an increase in revenue in the global market.
Throughout the history of Apple Inc, two aspects have been on the leading edge of the Apple Inc. products, the quality and the design of the products. Thus, globalization plays a very important role in Apple’s...
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