Apple Inc History

Topics: Apple Inc., Steve Jobs, Personal computer Pages: 9 (4713 words) Published: December 5, 2008
History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business venture at first. In Apple Confidential; The Definite History of the World’s Most Colorful Company he said “it never crossed my mind to sell computers. It was Steve who said, ’Let’s hold them in the air and sell a few.’”Along the way they had help with their ideas from members of the Homebrew Computer Club, a computer hobbyist group. Their first product the Apple I, a circuit board, was completed in early 1976. Originally Jobs and Wozniak each tried to pitch the product to their respective employers at Atari and HP, but both were turned down. Before they could begin selling it Wozniak had to be released from HP to legally produce computers. Around the same time Ron Wayne joined Jobs and Wozniak in exchange for 10 percent of the company. Wayne designed the original Apple logo showing Isaac Newton sitting underneath an apple tree. The trio’s first contract came from Paul Jay Terrell owner of the Byte Shop, possibly the first computer retail store in the country. Terrell agreed to buy 50 computers for $500 each. There was one problem with the deal. They originally planned to simply make circuit boards and sell them by themselves. They had no intentions of fully equipping a computer, nor the funds. This didn’t stop Jobs who immediately obtained a three month $5,000 loan, as well as convincing suppliers for credit on $15,000 worth of parts. In the midst of this deal Wayne’s partnership with Apple was cut short as he resigned from Apple in 1976, the same year he joined, citing a too great financial risk. Shortly after Wayne left Apple theyhired their first ad agency and gave birth to one of the most recognizable logo’s in the computer industry, the striped apple. Jobs and Wozniak finished building the computers with one day to spare and paid off their loans just in time. The Apple II was released in 1977. Selling for $1298, it was the first personal computer fully equipped with its own standard keyboard, power supply and color graphics capability. The Apple II’s main competitor at the time was a company that had turned down a chance to purchase Apple, Commodore Business Machines. They’re Commodore sold for a mere $795 but lacked many things including good memory, high-resolution graphics, and a nice keyboard. After upgrading the Apple II several times, Apple began to look into new projects. They were the Apple III, the Lisa, and the Macintosh. In the coming years these three projects absorbed most of the company’s resources. Production started on the “Lisa”, a business computer in 1979. The Lisa project was extremely important because Jobs felt it was the future of computers. What separated Lisa from Apple I and II was the use of a graphical user interface or GUI. They learned about GUI through a three day study of Xerox PARC’s technology including their Xerox Alto computer. The study was granted in exchange for $1,000,000 in an pre IPO stock in Apple. A GUI was different from other OS’s in that it used visual icons for people navigate through the system. Other system’s like MS-DOS required text based commands. Many felt that Xerox didn’t realize the value of their own work because today GUI is used in more personal computer’s OS’s like Microsoft Windows and Mac OS X, than any other formatting. The Lisa was completed in 1982 and officially released in 1983 selling for nearly $10,000. The project cost 200 person-years of work and $50 million. The main reason for the high price was because the Lisa was incompatible with nearly...
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