The fight for human rights has been a lengthy struggle around the world. Many people in the Islamic state of Iran‚ particularly women and children‚ have suffered through a life long battle of the government limiting their natural rights‚ such as freedom and equality‚ due to religious traditions colliding with the state. Shirin Ebadi‚ an Iranian lawyer and activist who was awarded the Nobel Peace Prize in 2003‚ is a courageous‚ kind-hearted woman who was determined to help the people of her country
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The Power of Culture to Change Lives Why culture should be at the heart of efforts to tackle some of the key challenges facing the international community www.britishcouncil.org The British Council has prepared this publication ahead of the world’s first summit of Culture Ministers – The Edinburgh International Culture Summit – to stimulate debate about the role of culture in government‚ and the contribution it can make to tackling key international challenges. CONTENTS Foreword Reassessing the
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IRJC Asia Pacific Journal of Marketing & Management Review Vol.1 No. 2‚ October 2012‚ ISSN 2319-2836 IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS ON CONSUMERS DR. BIMAL ANJUM*; SUKHWINDER KAUR DHANDA**; SUMEET NAGRA*** *HOD and Professor‚ Management Studies Department‚ RIMT-IET‚ Mandi Gobindgarh‚ Punjab‚ India. **Assistant Professor‚ Department of Management Studies‚ Baba Banda Singh Bahadur Engineering College‚ Fatehgarh Sahib‚ Punjab‚ India. ***Assistant Professor‚ Department of
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Summary "An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India" is a sweet CHOCOLATE story of chocolates in the hot and humid plains of INDIA‚ which enlightens us about the size & status of chocolate industry in India. The project gives information about the competitors‚ their market share‚ and their product basket and highlights success features. The project also presents data on types & categories of chocolates‚ a brief study of chocolate manufacturing process
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CELEBRITY ENDORSEMENT: WHY IT BECOMES A TREND IN FOOD AND BEVERAGES INDUSTRY? What is perception definition? How perception can influence the society to believe to consume products? Is it because of their belief on certain human being that we call them celebrities is endorsed with certain product? Why do they belief to the celebrities? Is it the celebrities portray the qualities the society look for associated with the product they endorsed with? Well‚ by referring to the topic we will discuss
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Impact of Celebrity Endorsements on Brand Image Debiprasad Mukherjee* August 2009 * Debiprasad Mukherjee is a Business Process Management Consultant in IT Telecom domain. He has experience of working with Siemens‚ IBM‚ and Tech Mahindra in India and abroad. He holds Post graduation in Management from Indian Institute of Social Welfare & Business Management‚ India and Bachelor in Technology in Electrical Engineering. His areas of interest are Brand Management‚ Consumer Behavior‚ Advertisement‚ Customer
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three people who have ever lived to join you for dinner‚ whom would you invite and why? Three people that I would love to invite for dinner are Mahatma Gandhi- better known as Father of the Nation (India)‚ Steve Jobs – founder of Apple Inc and Amitabh Bachhan – a leading actor in the Indian film industry. Mahatma Gandhi‚ a lawyer by profession‚ used his simple philosophy and strong foresight to bring down the 300+ years of British rule‚ paving the way for India’s independence. His principles
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Analysis Of Maruti Suzuki- A Marketing Perspective | | . OVERVIEW Maruti Suzuki India Limited is a publicly listed automaker in India. Maruti Suzuki is India’s leading automobile manufacturer and the market leader in the small car segment‚ both in terms of volume of vehicles sold and revenue earned. It is largely credited for having brought in an automobile revolution to India. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation
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Bollywood v. Hollywood The expectations for Hollywood are quite high in talent. Nevertheless so are they for Bollywood. Bollywood is the same for the most part‚ but just consists of mostly Indians. Hollywood on the other hand is consisted of genres that include multiple races and culture in their moneymaking films. These two film industries on the contrary have somewhat different talents. Bollywood‚ to a certain extent‚ involves more dancing‚ singing‚ and longer movies. For Hollywood‚ movies are
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Case Study on ICICI Bank How companies can use technology as core competence INTRODUCTION In the 1990s‚ Indian industry was liberated from ‘licence raj’ with the introduction of new measures and policies. The financial reforms introduced at the time ushered in globalization‚ and a completely new environment was seen in the banking sector. Whereas earlier the banks had been operating in a protected environment‚ they were now competing against each other with private players jumping into the fight
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