selling 200‚000 pairs of shoes each year before World War Two. However the brothers did not get on well‚ and in 1948 they split up [3]‚ with Rudi forming Puma‚ and Adi forming Adidas. The company formally registered as adidas AG (with lower case lettering) on August 18‚ 1949. The phrase All Day I Dream About Sports is used as if Adidas were an acronym.[4] [edit] The Tapie affair After a period of trouble following the death of Adolf Dassler ’s son Horst Dassler in 1987‚ the company was
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Ehiobuche May 10th‚ 2014 Adidas‚ a Company which targets the sport market and customers of the Urban upper-middle and upper class who have young men ‚women and children who have passion for fitness and sports. Adidas is worth over 8.3 Billion dollars. Herbert Hainer‚ the CEO of Adidas makes a large chunk of that money‚ along with the many endorsement deals with famous celebrities. Many other people that profit from Adidas are the stockholders and the owners of the Adidas stores. This successful
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development plan? • Integration of seven license markets into the PUMA Group – Japan‚ Taiwan‚ China‚ Hong Kong‚ Argentina‚ Mexico‚ and Canada • Worldwide brand sales climbed by over 16% to € 2.8 billion in financial year 2006. • Consolidated sales jumped over the 2 billion hurdle for the first time‚ growing by 34% to just under € 2.4 billion • Operating profit reached € 366 million and significantly exceeded original expectations. • The PUMA share closed the year at € 295.67‚ posting another value increase
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Company Adidas Adidas is a German Multinational Corporation that designs and manufactures sports clothing or accessories based in Herzogenaurach‚ Bavaria‚ Germany. It is the holding company for the Adidas Group‚ which consists of Reebok sportswear company‚ TalyorMade- Adidas golf company including Ashworth‚ Rockport and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewears and other sports- and clothing related goods. Adidas is
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The establishment of puma took place in 1948 by Rudolf Dassler and it became a published company in 1986. Puma’s head-quarters are in Germany. They distribute their products in more than 120 countries‚ employs more than 9000 people and generates revenue of 2.5 million dollars. The present CEO and Chairman of PUMA is Jochen Zertz. Puma has build a strong‚ global endorsement porofolio‚ one that has become the hottest team and star ensembles in the industry. In 1999‚ Puma demonstrated its uncanny
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ADIDAS GROUP OF COMPANY [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Adidas Executive Board is composed of four members who reflect the diversity and internationality of the Group: Herbert Hainer The Chief Executive Officer Glenn Bennett Responsible for Global Operations Robin J. Stalker Responsible for Finance Erich Stamminger Responsible for Global Brands
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Strategy PUMA’s goal is to be “The Most Desirable Sportlifestyle Company”. Along its charted course PUMA makes use of the opportunities offered by the sportlifestyle market to strengthen its position in all categories and regions as one of the few multi-category brands. Selected categories and divisions are being developed with a view to achieving permanent value increases through unique brand positioning. PUMA is a sportlifestyle brand where product categories originate in Sport before being continued
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Morrison‚ Ysela Logan Company: PUMA Pumas Location: Würzburger Strasse 13‚ D-91074 Herzogenaurach‚ Germany Historical Back Drop: |YEAR |EVENT | |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler.
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Puma Women Lifestyle Shoes Creative Strategy Chart ------------------------------------------------- ------------------------------------------------- Target------------------------------------------------- ------------------------------------------------- Demographic-------------------------------------------------
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Adidas is a multinational corporation that designs and manufactures sports shoes‚ clothing and accessories. The company was founded by Adolf Dassler in 1948. (His older brother Rudolf later established Puma‚ which was the early rival of Adidas.) Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. [1] It is incorrectly believed that Adidas stands for "All Day I Dream About Sports". Actually‚ Adidas was named for its founder‚ Adolf "Adi" Dassler. The company’s clothing and shoes
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