Report on Adidas

Topics: Hong Kong, Adidas, Adolf Dassler, Herzogenaurach / Pages: 8 (1760 words) / Published: Nov 9th, 2013
Adidas is a multinational corporation that designs and manufactures sports shoes, clothing and accessories. The company was founded by Adolf Dassler in 1948. (His older brother Rudolf later established Puma, which was the early rival of Adidas.) Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. [1] It is incorrectly believed that Adidas stands for "All Day I Dream About Sports". Actually, Adidas was named for its founder, Adolf "Adi" Dassler. The company's clothing and shoes designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. Being well known all over the world, Adidas is employing more than 46,000 people in over 160 countries, and produces more than 650 million product units every year. [2] The company's revenue in 2012 was listed at €14.48 billion [3] which captured a big success. Todays, Adidas is one of the global market leaders which has over 2400 stores worldwide in a variety of regions. At the moment, it is only behind Nike that Adidas is the world’s second largest producer of Sporting apparel. However, According to World Yellow Pages, Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. [4] Hong Kong, where is a special economic zone in China, is definitely a valuable business platform to boost the company's brand name throughout China. According to the economic statistic and near-term outlook from the government, the Consumer Price Index is increasing steadily in Hong Kong and the department states that the minimum wage regulation together with the steady inflation may increase the purchasing power of the general public [5] .It reflects the big potential markets in Hong Kong. In order to grab the golden opportunity and empower the market share, Adidas pay extra efforts to expose more business opportunities in Hong Kong while "We Print Original" is a good example. "We Print Originals"

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