Case Study on Adidas Supply Chain

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Case Study on Adidas Supply Chain

Adidas

|Adidas |
|[pic] |
|Type |Public (AG, FWB: ADS) |
|Founded |1924 (registered in 1949)[1] |
|Founder(s) |Adolf Dassler |
|Headquarters |Herzogenaurach, Germany |
|Key people |Herbert Hainer (CEO), Erich Stamminger (CEO, Adidas |
| |Brand), Igor Landau (Chairman of supervisory board) |
| |(2009-) |
|Industry |Designing and Manufacturing |
|Products |Footwear, Sportswear |
| |, Sports equipment |
| |Toiletries |
|Revenue |€10.799 billion ($15.6 billion) (2008)[2] |
|Operating income |▲ €1.070 billion ($1.5 billion) (2008)[2] |
|Profit |▲ €642 million ($933 million) (2008)[2] |
|Employees |38,980 (2008)[2] |
|Website |www.adidas-group.com |

Adidas AG (pronounced /əˈdiːdəs/ in US English, FWB: ADS) is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.[3]
The

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