INTRODUCTION We live in a marketing and media-driven world. Any organization involved in the leisure and tourism business; arts centers‚ museums‚ sports clubs and small hotels to the largest theme parks‚ airlines and cruise companies‚ is interested in advertising Many companies think that they should cut expenditure on advertising and redirect it into sales promotions‚ direct mail‚ public relations and other forms of marketing communications. Advertising is not an expensive but‚ rather‚ is a strategic
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Near Riviera Maya‚ a stretch of Caribbean coastline‚ sites such as Cobá and Muyil have been discovered. Tulum‚ another ancient city of the Mayans‚ remains standing and is a popular tourist attraction. Polé has transformed from a small Mayan city into Xcaret‚ which has tours‚ interactive activities‚ as well as mouth-watering restaurants along the sea. Finally‚ Chichén Itzá in the bordering Mexican state of Yucatán is a large‚ Mayan city that
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Authority of Thailand 2011). It is situated on the delta of Chao Phraya River‚ 25 miles from the gulf of Thailand. The vibrant heart of Thailand- Bangkok is important as a major financial‚ cultural and economic centre (Aquino 2011). Bangkok is a major tourist destination. Tourism industry is the second largest source of revenue in the entire Thailand (Thittongkam 2011). Bangkok is also known as ‘Venice of the East’ due to the Chao Phraya River winding through the city and the timeless canals which have
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Vol. 17 Issue 13 (January – February 2014) Stamford Staff Info-Online Vol. 18 Issue 14 ( March-May 2014) News from Stamford College Petaling Jaya Stamford Staff Info-Online Education made affordable Stamford College launched ‘He1m’ in March 2014‚ making higher education possible for all Malaysians. Malaysian students will now only pay RM 1 for higher education to study for a Foundation or Diploma programme that will lead them to a bachelor’s degree from a British or Australian
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TourismUnit Standard 18211 Level: 3 Credit: 8 Version: 2 Demonstrate knowledge of Australia as a tourist destination Provider/School: ____________________ Student Name: ______________________ Date of Assessment:_________________ US 18211 Common Assessment Task US 18211 Demonstrate knowledge of Australia as a tourist destination Level: 3 Credit: 8 Version: 2 Student Name: NZQA Number: Attempt Submission 1 Submission 2 Submission 3 Element 4 C / NYC C / NYC C / NYC Element 1 C / NYC
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around the world because of sky high mountains‚ lush green valleys‚ mighty rivers‚ beautiful lakes‚ and amazing wildlife. The Pradise on Earth ‘Neelum Valley’ Mini Switzerland ‘Swat Valley’ and Mountain Kingdom ‘Hunza valley’ are the major tourist attractions in Pakistan. All these places are real natural beauty of the world. Here‚ below is a list of top 10 Best Natural Places to Visit in Pakistan. The naturally beautiful places of Pakistan‚ you will not found these beautiful places all over the
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characteristics of the modern man and consequently is the “largest industry in the world” (Urry 1991: 5). Although the prevalence of tourism in modern society is obvious‚ the motivation of modern tourists from a cultural and social phenomenon is not. Apart from its accessibility‚ what motivates the modern mass tourist to leave its area of familiarity? The study of modern mass tourism from this cultural and social perspective has been studied and analyzed on economical‚ behavioural and social structuralist
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visitor attractions. Visitor attractions are described as permanent resources which are designed‚ controlled and managed for the enjoyment‚ amusement‚ entertainment‚ and education of the visiting public There are the main types of managed attractions for visitors: ancient monuments; historic buildings; parks and gardens; theme parks; wildlife attractions; museums; art galleries; industrial archeology sites; themed retail sites; amusement and leisure parks. Another definition of visitor attractions is
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especially from the mainland by emphasising our world-class shopping‚ dining and other urban attractions (Lam‚ H.‚ 2004). Despite the flourishing scene of the tourism industry‚ the volatile tourist markets and growing competition from Southeast Asian countries and neighbouring destinations have posed new challenges to Hong Kong’s tourism industry. In order to strengthen Hong Kong’s position as a preferable Asian tourist destination‚ in recent years‚ Hong Kong government has started paying more attentions
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2001‚ raise issues of both genuine compassion and morbid fascination. Urry (1991‚ taken from Theobald‚ 1994) also suggests that nostalgia‚ it would seem‚ knows no limits‚ to the virtual extent that the worse the experience the more appealing the attraction. The idea of dark side of tourism has also been identified by Dann and Seaton (2001) as incorporating what they call thanatourism‚ milking the macabre as a kind that pervades tourism in general. As suggested by McCormick (2004) dark tourism is
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