Lecture Name: DR.ERNESTO DIMACULANGAN Student’s Name: Li Yi Yang (1006D3UBA002) Zhang Heng (0901D3UBS008) Li Bo (0706D1UBS003) Li Jie (1006D4UBA002) Due Date: 06th‚ September‚ 2010 Table of Context Introduction 3 McDonald’s Background 4 McDonald’s Strategy 5 McDonald’s Business Process 6 Customer service management 6 Procurement process 6 Product development and commercialization 7 Manufacturing flow management process 7 Physical distribution 8 Outsourcing/ partnerships 8 Performance measurement 8
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available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However‚ customers’ requirements change over time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers’ preferences. In order to meet these changes‚ McDonald’s has introduced new products and phased out old ones
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acronym KFC‚ is a franchise of fast food restaurants specializing in fried chicken‚ which belongs to Yum! Brands. The origin of the group dates back to 1939 when Harland D. Sanders began preparing crispy chicken at a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world after McDonalds‚ however many claim that is
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convenient foods and beverages‚ with revenues of about $23 billion‚ over 1.6 million employees serving the customer’s all over the globe. The company consists of the snack business of Beverages and Foods. This brand is available in nearly 115countries having more than 24‚500 restaurants in the world which provides 24 hour service. McDonald’s’s success is the result of high quality products‚ high standards of performance‚ distinct competitive strategies and the high integrity of its people. Approximately
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line 1 2 3 4 5 |Customer Satisfaction: Form Utility: [McDonald’s restaurant can satisfy the teenagers and elderly wants‚ because of teenagers like eating the fries and drinking coke for their meal and elderly like free for the re-filling tea or coffee in the morning. Also‚ there are many different sets of meal can be selected by the buyers and there are happy meals for the child which buy the meal and get the toy1. In today society‚ he is following the trend and selling the balance diet such
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What is (Just In Time) Inventory Management? It’s an strategy that is aimed at monitoring the inventory process in such a manner as to minimize the costs associated with inventory control and maintenance. Just-in-time inventory process relies on the efficient monitoring of the usage of materials in the production of goods and ordering replacement goods that arrive shortly before they are needed. This simple strategy helps to prevent incurring the costs associated with carrying large inventories
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To: Professor Kopka From: Veronica Salas Subject: Strategic Analysis for McDonalds EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX
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SayMcDonald’s?The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee"‚ which was eventually replaced with Ronald McDonald in 1968. The present corporation dates its founding to the opening of a franchised
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popular—and controversial—fast food chains on the planet. But‚ despite the controversy surrounding the chain‚ millions of people eat at McDonald’s restaurants every day. Why do people continue eat at McDonald’s despite the negative publicity? Surely they’ve heard the horror stories behind the McNugget. Conventional wisdom suggests that low prices and tasty food keep people coming back. I believe‚ however‚ that communication is key to much of McDonald’s success. McDonalds uses different rhetorical
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Introduction This assignment is regarding the Liebeck vs McDonalds case back in 1992. The issues involved are discussed thoroughly as well as the difference between consumer protection laws in Malaysia and also the United States where the case took place. This assignment will also discuss the implications of the case and also businesses/consumers responsibility when handling accident prone products. Question 1 Major issues 1. The 180 degrees coffee caused full thickness or third degree
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