Introduction of Case Study
Bob Reiss in 1983 observed with interest the success in the Canadian market of new game board called “Trivial Pursuit”, The sale of the game in the US tended to be approximately ten times those of sales in Canada since “Trivial Pursuit” had sold 100,000 copies .Now Reiss thought game make a boom in US market and this make a profitable opportunity for him. After Graduation from Harvard Business School in 1956 Bob Reiss started working for a company of stationary products. He saw that as an opportunity to learn about running a business while someone else “picked up the tab.” He then started a sales rep company and soon stumbled on opportunities in adult games like chess and magic. Eventually he sold his company to a needlecraft company. Bob then founded R&R to create and sell games, including the TV Guide Trivia game produced during the Trivial Pursuit craze in the 1980s. In this case study, we analyze the Bob Reiss is an entrepreneur. Opportunities and challenges it faces in starting a new business. Define his education and work experience and expertise. And that is how the game industry and also define that how he find an opportunity to start business.
Rationale and Discussion on R&R
Bob Reiss is a graduate of Harvard University in 1956, he worked for a company that made stationary products. He specializes in games for adults and in 1959 he founded his own business as an independent representative of manufacturing in the same stationaryindustry, specializing in games for adults. In 1973 Reiss, his company represents a small American Stock Exchange market for the shares sold and began working in the games development Department. And in three years, he built for $ 12,000,000. In 1979 he left the company. And started his own company, with the name R & R in offices with the help of his secretary. He promised low overhead costs and no responsibility of company to look after. He decided to do consulting....
Please join StudyMode to read the full document